We've created a unique line of products that are fashionable, stylish and we believe people will enjoy using them because they're doing their part to reduce their footprint.
Zurich, Switzerland (PRWEB) September 17, 2015
UpLife Switzerland, the creative company that upcycles industrial waste materials and designs new products for everyday "reuse", today launched its new line of messenger bags and upcycled products on Kickstarter.
Upcycling is the process in which disposable or discarded waste materials are repurposed to make them valuable, useful, aesthetically pleasing and fashionable; giving old products more value, not less. UpLife is converting industrial waste and lowering trash production while reducing the consumption of natural resources. Upcycling is a positive alternative to deal with waste accumulation, as most of these materials take millennia to decompose.
UpLife's featured product on Kickstarter will be a messenger bag made from upcycled fire hoses. The bags include a laptop pocket and two smaller pockets at each end and a fourth small pocket for business cards. The shoulder straps are adjustable and the bag comes in grey or red.
“Upcycling is a great way to reuse materials and reduce our footprint,” said Mario Pereira, founder of UpLife. “We've created a unique line of products that are fashionable, stylish and we believe people will enjoy using them because they're doing their part to reduce their footprint.”
Two other products made from upcycled fire hoses will also be available for pre-order on Kickstarter. Colorful and 100% unique laptop sleeves, as well as iPad cases. No two cases are alike and each tells a story of its past.
The UpLife mission is to be a full service enterprise concept, offering competitive, high quality accessories inspired by the latest fashion trends. They are created from raw materials that were deemed to be waste and that were destined for a landfill.
The team behind UpLife Switzerland believes that eco-awareness and taking small steps can markedly lower trash production and reduce the consumption of natural resources.
“Our goal is to provide customers with an entirely eco-friendly shopping experience that exceeds performance and style expectations while protecting the planet,” added Pereira. “We plan to expand production with household materials and work to open up opportunities for a marketplace committed to a better world.”
Initial funding will support expansion, an online shopping site, and other production and operational costs.
The Kickstarter campaign launches today and runs until November 15.