Crimson Cup Offers Sept. 24 Webinar on How to Open a Coffee Shop

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Are you thinking of opening a coffee shop? Then don't miss Crimson Cup's Sept. 24 webinar on the Seven Steps to Coffee Shop Success.

Learn to Open a Coffee Shop at Crimson Cup's September 24 Webinar

Learn to Open a Coffee Shop at Crimson Cup's September 24 Webinar

If you’ve ever considered opening a coffee shop, this is a great place to start. In just an hour, we’ll introduce everything you need to know. - Greg Ubert

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea will reveal secrets to starting a coffee shop at a live webinar on Thursday, Sept. 24 at 2 p.m. EST.

In this no-cost webinar, company leaders will deliver insider insight developed over 24 years as a specialty coffee roaster and coffee franchise alternative. Anyone who owns or is thinking about opening a coffee shop is invited to register using this link.

“If you’ve ever considered opening a coffee shop, this is a great place to start,” said Greg Ubert, founder and president. “In just an hour, we’ll introduce everything you need to know.”

Ubert is the author of Seven Steps to Success in the Specialty Coffee Industry. The proven steps outlined in his book form the basis of Crimson Cup’s coffee shop franchise alternative program, which has helped more than 250 independent coffee shops in 29 states start and maintain successful businesses. The book includes a template for creating a professional coffee shop business plan.

As outlined in Ubert’s book, the Seven Steps to Success include:

  • Step One: Focus on the Location.
  • Step Two: Focus on Efficiency of Equipment Layout.
  • Step Three: Focus on Proper Ingredients and Equipment.
  • Step Four: Focus on The Marketing.
  • Step Five: Focus on Training.
  • Step Six: Focus on Customer Service.
  • Step Seven: Focus on Cleanliness.

The webinar is just another way that Crimson Cup supports the community of independent coffee houses.

“Education, sharing knowledge and training are a huge part of what we do,” Ubert said. “We developed the 7 Steps program as an alternative to expensive coffee franchises because we have a passion for helping independent coffee shops succeed.”

In client surveys, Crimson Cup has found that 85 percent of coffee-shop customers completing its 7 Steps training program have been in business for five years or longer. By comparison, federal government statistics show that about half of all new restaurants – including independent coffee shops – close within three years of opening.

Using this proven system, a dozen new coffee shops in eight states joined the Crimson Cup community in 2014, and at least 12 more plan to open in 2015.

To learn more about Crimson Cup’s 7 Steps program or to schedule an initial consultation, call 888-800-9224 or visit the Crimson Cup website.

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup Coffee & Tea is a leading Columbus, Ohio coffee roaster offering handcrafted, sustainably sourced specialty coffee. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit

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Cheryl Claypoole
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