Poole, Dorset (PRWEB UK) 15 September 2015
Bringing stylish, designer frames to the forefront of the optical market since the 1990’s, Booth&Bruce will be exhibiting at Paris’ Silmo 2015, which takes place from the 25th – 28th September.
2014 saw Booth&Bruce come under new leadership, in the form of new parent company, FRAMED. This change in management led the company to an array of exhibitions and trade shows, around the world, including both Vision Expos and Silmo 2014, where they encountered great success. These shows allowed Booth&Bruce to introduce customers, new and old, to their new creative styles, while reassuring people that the company’s original ethos, of making individual, quality designs accessible to all, is still at the heart of their business.
Silmo 2015 will be the launching point for Booth&Bruce’s eight new models of frames, which will be showcased alongside their existing, youthful, fresh designs which currently grace the opticians of the UK, Benelux, France, the USA, and Canada, to name but a few, and will be arriving in both Spain and Scandinavia in the near future.
As a company, Booth&Bruce place emphasis on seeing their frames on real people, not just the polished promotional shots that are so common. As such, they encourage their customers to post a #BandBselfie to social media channels, to share their love for the brand. Booth&Bruce will be carrying on with this campaign at the show, and encouraging visitors to share photos with the hashtag, proudly showing their stylish Booth&Bruce frames.
Alongside the showcasing of their eight new frame designs, each of which is available in four fashionable colour combinations, and the #BandBselfie campaign, Booth&Bruce will also use the show as an opportunity to meet with potential customers, and introduce their new lines of products to existing one who will be in attendance at the world-renowned exhibition.
Silmo is the world’s largest optics and eyewear show. With over 950 exhibitors – including industry leading brands, and over 33,000 influential, decision making visitors, Silmo is the ultimate event for anyone in the business, bringing everything, and everyone, under one roof.
This year has seen the show reinvent itself, with the event now being organised around four main themes; Silmo Fashion, Silmo Health, Silmo Innovation, and Silmo Training, as well as a revamp of its communication strategy, with the launch of a high impact campaign.
Booth&Bruce will be exhibiting on stand number 5A N 086 with a Prestige Exhibition Stand, designed and created by the Dorset-based exhibition stand contractors Quadrant2Design. Featuring seamless effect graphics, this portable, modular design integrates showcases for optimum display of the array of stunning optical frames on offer.
For a complimentary design proposal from Quadrant2Design, contact designteam(at)quadrant2design(dot)com or call 01202 723 500.
To register for Silmo 2015, or for more information about the exhibition, visit http://www.silmoparis.com.