Adventure™ Advertising Named Agency of Record for Kinetic® Bicycle Training Equipment

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New Kinetic® marketing and advertising unveiled for 2015 Interbike cycling trade show.

Kinetic®, the Minneapolis-based manufacturer of cycling fitness equipment, including stationary bike trainers and innovative Kinetic.Fit power-training software, has selected Adventure Advertising as their agency of record.

"Given Adventure Advertising's expertise in brand positioning and its creative vision, this partnership couldn't come at a better time for us," said David Simpson, Kinetic's Marketing Manager. "We're moving quickly in a great direction with them and can't wait to unveil the new campaign."

Adventure started with an in-depth analysis of the brand, developing marketing strategy for the U.S. and Europe, identifying key messaging, and creating a new advertising campaign. The dynamic multi-media campaign for Kinetic will be unveiled at the Interbike tradeshow this week. The creative, ranging from print advertising and tradeshow booth design to digital marketing, communicates Kinetic’s position in the market and embraces the brand’s exclusive innovations in a bold, memorable way. The global campaign has already been translated into Spanish, French and German and is debuting in Bicycling Magazine, Peloton, Triathlete Magazine and Velo.

According to Adventure’s Creative Strategist Gina Nacey, “We’re thrilled to partner with Kinetic. Our strength in creative strategy and extensive experience in the cycling industry make us a great fit. The new branding commands attention, promotes Kinetic’s iconic color and quickly delivers the brand promise to cyclists – that if they train with Kinetic’s new Smart Power Trainers, they will become the best cyclists they can be.”

For more information about Kinetic visit http://www.kurtkinetic.com.

Adventure Advertising provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success.

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Scott Mitchell
Kinetic
218-824-7775
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