On September 4-10, Star Wars-themed toys comprised nearly 2 in 10 of the daily top 100 best selling toys on Amazon, dethroning bestsellers Cards Against Humanity, Crayola and Exploding Kittens.
(PRWEB) September 16, 2015
Ottawa, Canada: 360pi, the leading provider of product intelligence for retailers and brands, announced today it has released an infographic titled, “Star Wars Toy Wars” focusing on how the highly publicized Disney/Star Wars merchandise release on September 4 is currently shaking up the busy retail season.
Key highlights from the report include:
- Amazon Best Sellers: On September 4-10, Star Wars-themed toys comprised nearly 2 in 10 of the daily top 100 best selling toys on Amazon, dethroning bestsellers Cards Against Humanity, Crayola and Exploding Kittens, and replacing traditional Lego items with Star Wars-themed versions.
- Toys ‘R’ Us Price Positioning: On September 9, Toys ‘R’ Us priced the Lego Imperial Troop Transport at just 80 cents above Amazon, Target and Walmart. However, on the same day, Toys ‘R’ Us was the lowest priced marketplace seller on the same product on both Rakuten and Newegg, indicating a possible trend of retailers selling beyond their own sites to marketplaces and broadening revenue opportunities.
- Back-to-school vs. Star Wars merchandise – In a comparison of 82 Star Wars-themed toys in Amazon’s assortment to Walmart and Target from September 8-10, Walmart’s pricing was 2% higher than Amazon’s on average while Target was 3% higher. Compared to back to school products from August 10-September 10, Walmart’s prices were 10% higher than Amazon on average, while Target was 16% higher.
“It’s quite clear that fan excitement leading up to the release of the next Star Wars movie installments have already generated significant sales in the retail world, but many questions remain,” said Jenn Markey, vice president of marketing, 360pi. “Can the momentum be sustained, will interest wane between now and the end of the year and will the campaign impact overall holiday sales or will it be limited to mostly serious collectors? Only time will tell.”
To keep track on the ongoing Star Wars “Toy Wars” saga, and to stay up to date on the top 100 best selling toys on Amazon.com this holiday season, subscribe to 360pi’s Top 100 Tracker for Amazon’s Toy category and receive free roll-up reports for October, November and December with corresponding data files.
Click here to download the full “Toy Wars” infographic.
Note: All references of brand names in this release, including Star Wars, Amazon, Walmart, Target, Toys R Us, Disney, Cards Against Humanity, Crayola, Exploding Kittens, Lego, Rakuten, and New Egg, belong to and are official trademarks of registered owners.
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and brand manufacturers compete and win with shoppers. 360pi’s customer base accounts for over $US200 billion in annual product sales and includes Ace Hardware, Build.com, and Overstock.com, along with several Fortune 500 consumer products companies. With the majority of in-store purchases being influenced online, 360pi helps retailers and brands successfully navigate the multi-channel landscape with real-time insight into who is selling what, where, when, and for how much. Ultimately, 360pi customers make smarter decisions faster to drive increased revenues and margins across all channels.