Mercedes-Benz USA Signs on For Third Year as Partner of College Football's Lott IMPACT Trophy

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Mercedes-Benz Extends Partnership with the Best in Character and Performance

"Our sponsorship of the Lott IMPACT Trophy has grown from year to year and it is a rewarding experience to be a part of a program that celebrates the same core values our brand - the best or nothing” said Bob Yeatman, GM, Mercedes-Benz Western Region.

The Lott IMPACT Trophy is pleased to announce that Mercedes-Benz USA will once again be an official partner of the Lott IMPACT Trophy, an award that recognizes College Football’s Defensive Best in Character and Performance.

Named after 4-time Super Bowl winner and Pro Football Hall of Famer Ronnie Lott, the Lott IMPACT Trophy recognizes young men who not only perform on the field, but also off the field. The award celebrates defensive college football players that embody the IMPACT acronym; Integrity, Maturity, Performance, Academics, Community and Tenacity.

The 2014 Lott IMPACT Trophy was awarded to UCLA stand-out Linebacker Eric Kendricks, and has been won by some of today’s top defensive players in the NFL including 2013 NFL Defensive Player of the year Luke Kuechly (Boston College) and 2012/2014 NFL Defensive Player of the Year J.J. Watt (Wisconsin).

“Mercedes-Benz USA is proud to be a sponsor of the Lott IMPACT Trophy for the third consecutive season. Our sponsorship of the Lott IMPACT Trophy has grown from year to year and it is a rewarding experience to be a part of a program that celebrates the same core values our brand - the best or nothing,” said Bob Yeatman, General Manager, Mercedes-Benz Western Region. “We are looking forward to another great season of college football and watching all of the candidates make an IMPACT both on the field and in their communities.”

“We are honored that Mercedes-Benz USA is continuing their premiere partnership of the Lott IMPACT Trophy for the third straight year,” said Ronnie Lott. “Our partnership with Mercedes-Benz USA has continued to blossom and in turn, has allowed us to create more awareness about these outstanding young men as student athletes. Mercedes-Benz USA and the Lott IMPACT Trophy share the same principles for success, placing an emphasis on character and performance.”

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 14 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT S.
MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S. More information on MBUSA and its products can be found at http://www.mbusa.com, http://www.mbsprinterusa.com and http://www.smartusa.com.

Accredited journalists can visit our media site at http://www.media.mbusa.com.

About The Lott IMPACT Trophy

Founded in 2004 by The Pacific Club IMPACT Foundation, the Lott IMPACT Trophy is given each year to a defensive college football player who exhibits the same characteristics Lott embodied during his distinguished career: Integrity, Maturity, Performance, Academics, Community and Tenacity. Voters for the award include selected members of the national media, previous finalists, the Board of Directors of the Pacific Club IMPACT Foundation and a distinguished group of former college football head coaches. Each week fans can vote for their Lott IMPACT Player of the Week online and through the official Lott IMPACT Trophy app available on both the iOS and android platforms. The annual Lott IMPACT Trophy Award Ceremony will be held December 13th at the Pacific Club in Newport Beach, CA and will be broadcast live on Fox Sports.

For more information about the Lott IMPACT Trophy visit: http://www.lottimpacttrophy.org.

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Sergio Millas

Diedra Wylie
Mercedes-Benz USA
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