We’re now at a scale where we can offer our industry-leading platform to an ecosystem of partners who can build adaptive marketing programs for their customers.
New York, NY (PRWEB) September 17, 2015
Movable Ink, the contextual experience engine for innovative email marketers, today announced the launch of its Channel Partner Program, designed to accelerate the distribution of Movable Ink into the marketplace with a full investment in resources, infrastructure, and support to an ecosystem of strategic partners.
More than 250 innovative brands already work directly with Movable Ink, using its technology to enhance the consumer experience and optimize their email campaigns to drive ROI. Building on this momentum, the Channel Partner Program will enable partners to offer and provide Movable Ink’s technology to their clients in alignment with their preferred business and customer relationship model.
Channel partners that integrate Movable Ink into their core offerings will benefit from further marketplace differentiation, enabling them to enhance their existing client relationships and offer an added value proposition for potential new business. Partners will provide their end users with the benefits of Movable Ink’s contextual marketing engine for email, while maintaining ownership of their established customer relationships. Additional benefits include co-marketing opportunities, lead distribution and aggregate pricing, among many others.
“It’s no mistake that we’re launching this program with some of the most prominent and innovative digital marketing tech and data consultancies on board,” said Vivek Sharma, Chief Executive Officer of Movable Ink. “Our mission for the past five years has been to push boundaries with tools that enable brands to market in the moment. We’re now at a scale where we can offer our industry-leading platform to an ecosystem of partners who can build adaptive marketing programs for their customers.”
“We developed our Channel Partner Program with two related objectives. Our first goal is to maximize the availability and accessibility of our platform in the marketplace,” said Brian Winters, Vice President of Partnerships, Alliances and Channels. “And secondly, we want to create an ecosystem where partners can use Movable Ink to enhance value for existing clients, as well as increase future business opportunities and profitability.”
As charter members, Zeta Interactive, DigitasLBi, Merkle and C.TRAC will leverage Movable Ink technology to increase email campaign ROI for their clients by offering an innovative platform that delivers dynamic content in real-time.
“Movable Ink’s technology allows us to further our ability to acquire, engage and retain customers for leading brands,” said David A. Steinberg, Co-Founder & CEO at Zeta Interactive. “Because of the tremendous rise of email consumption on mobile devices, we sought out a partner whose forward-looking technology directly improves the open, click and engagement metrics. Movable Ink’s contextual marketing engine for email is the most impactful solution on the market for the delivery of real-time content and was an easy choice for us to make.”
For more information about joining Movable Ink’s Channel Partner Program, visit http://movableink.com/partners.
About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 250 innovative brands including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with an office in London. For more information, visit http://www.movableink.com.
About Zeta Interactive
Zeta Interactive is a leader in the data-driven marketing sector. The company uses Big Data, Analytics and Machine Learning to help brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 600 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI;Scottsdale, AZ; Tampa, FL; Washington, D.C.; Middlesbrough and Bristol, UK. For more information, please visit: http://www.zetainteractive.com.