The True Leaders of Cancer Care Unite to Bring the Cancer Community Hope in Mediaplanet’s “The Future of Cancer Care” Campaign

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Mediaplanet’s cross-platform edition of “The Future of Cancer Care” sheds light on the new advancements in cancer research, diagnostics and therapeutics that are offering hope to patients for more targeted, high-quality cancer care than ever before. With our deepened understanding of the biology of cancer, there is sufficient evidence for those involved in the cancer community that the future of cancer care is a bright one.

The print component of “The Future of Cancer Care” was distributed within this weekend’s edition of USA Today in Los Angeles, New York and Washington DC/Baltimore, Seattle, Houston and Boston, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Katie Couric, award-winning journalist and TV personality, graces the cover of the print publication. In an exclusive interview with Mediaplanet, she shares her personal experiences of cancer within her family and how she channeled her grief into positive advocacy efforts.

“When [my husband] Jay was diagnosed 18 years ago, the first-line treatment was the same drug that had been used since the 1950s,” she recalls. “Lives are being saved and people are living longer, with better quality of life, because of the discoveries that are being made in the lab and developed into new therapies for patients.”

Couric concludes by putting faith in the scientists making strides against this disease, stating: “When scientists tell me they predict we may eradicate or at least manage many cancers in my lifetime, I believe them.”

This edition of “The Future of Cancer Care” was made possible with the support of Katie Couric, American Society of Clinical Oncology (ASCO), Personalized Medicine Coalition, National Cancer Institute (NCI), American Association for Cancer Research (AACR), Prevent Cancer Foundation, Stand Up To Cancer, Merck, Navidea Biopharmaceuticals, Ohio State University Comprehensive Cancer Center, I Had Cancer, Adaptive Biotechnologies, Pacira Pharmaceuticals, Morehouse School of Medicine, Incyte, CEL-SCI, Aesthetic Reconstructive Breast Surgery, Beacon Life Funds, American Statistical Association, Pathway Genomics, Cancer Support Community and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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