Where2GetIt Announces Company Name Change to Brandify

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New Company Name Reflects Focus to Help Enterprise Companies Leverage Brand Analytics to Deliver Unique Customer Experiences

We’re shaking things up in order to help brands ride a new wave of local marketing, provide a fresh take and evolve the market.

Where2GetIt, the industry-leading provider of location-based digital marketing solutions, is excited to announce that it has changed its name to Brandify effective immediately. Brandify specializes in converting location data into customer insights, helping enterprise marketers hyper-personalize their reach. The name change was made official Thursday, September 17, at the company’s inaugural Brandify Summit 2015 in Marina Del Rey, CA.

Under the new name, Brandify will focus on providing access to a more comprehensive view of an enterprise’s location-based marketing efforts. In addition, the company has plans to increase staff by 30% by the end of 2015. Brandify seeks to integrate the enterprise’s location-based strategy by delivering the necessary solutions and services to optimize their brand's digital presence in one platform. Brandify’s customers and partners will continue to benefit from the legacy products and services established by Where2GetIt while also gaining access to proprietary technology that allows them to better understand the connection they have with their customers. Furthermore, as Brandify, the company opens its technology platform to agencies both nationally and internationally. Brandify’s reach in over 19 different countries worldwide, has made it the ideal technology partner for agencies such as DAS Group, 15 Miles, Don Harvey Inc. and NAB.

“This is a big moment for the entire Brandify family. We’re excited for the challenge to take what we’ve established as Where2GetIt over the last 18 years and continue to build on that success. As Brandify, we continue our commitment to deliver innovative products and solutions for the enterprise. It is time to change our dialog about location-based data and start meeting customers at the point of conversation,” said Manish Patel, CEO of Brandify. “Tactically, multi-location businesses are trying to tackle brand management and local data independently of one another, and they are under a lot of pressure to learn multiple systems and dashboards. Brandify’s technology allows us to simplify that process for our customers and truly unify the interactions they have with their local audiences. We’re shaking things up in order to help brands ride a new wave of local marketing, provide a fresh take and evolve the market.”

Brandify specializes in serving multi-location businesses that would benefit from a localized approach to target marketing. The Brandify platform is capable of assessing the digital strength of a brand in individual markets and provides the tools necessary to improve their connection with local customers. For more information, visit http://www.brandify.com.

About Brandify

Brandify is an industry-leading provider of location-based digital marketing solutions that provides brands with a better understanding of their connection to their customers. Brandify does this by capturing data as well as providing technology, strategy and customized services to help brands maximize their online presence and drive customers to their locations. Established in 1997, Brandify (formerly known as Where2GetIt) powers more than 500 brands and serves more than 4.5 million brick and mortar locations. Brandify has channel strength that reaches millions of consumers around the world. CEO Manish Patel has led Brandify in developing local marketing solutions that include the brand score platform, scalable local SEO, local advertising, mobile-local technologies and local-social marketing tools.

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