New Research Introduces “Social Competitive Intelligence”

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During the last few years, a research project at Södertörn University in Stockholm has aimed to study how the competitive intelligence (CI) and business analytics (BA) industries can meet challenges, and utilize possibilities, linked to social computing. The project has been a collaboration between the Department of Media Technology at Södertörn University and leading companies Comintelli, Glykol and M-Brain.

Competitive intelligence (CI) is a systematic process whereby an organization gathers, analyzes, and transforms information into actionable intelligence. The objective of CI is to understand how the surrounding competitive environment will impact an organization – by monitoring events, actors, trends, research breakthroughs, and so forth – in order to be able to make relevant strategic decisions.

The underlying question of the presented research is how mass-collaboration and social networking can be utilized for CI, and vice versa how CI should be adapted for the (socially) networking organization. A new term called “Social Competitive Intelligence” will be used to refer to any CI process, method or tool that is adapted for the networking organization. Social CI relies on notions of enterprise 2.0 and wikinomics, using systemic principles such as openness, participation, individual freedom, democracy, self-organization, sharing and co-creation.

Comintelli – a leading provider of cloud-based services for competitive intelligence and knowledge management will be hosting a series of free webinars that will present some of the findings of this research.

September 30, 2015
Competitive intelligence in The Digital Age: Case Studies from Different Organizations
Panelist: Lars Degerstedt, Senior Lecturer, Department of Media Technology, Södertörn University
Register for free at: https://attendee.gotowebinar.com/register/2856071982220793857

October 14, 2015
Challenges with Competitive Intelligence in Swedish Organizations
Panelist: Johan Hammarlund, Project Manager at M-Brain and Lars Degerstedt, Senior Lecturer, Department of Media Technology, Södertörn University
Register for free at: https://attendee.gotowebinar.com/register/4851985753308796417

December 9, 2015
Social CI: A Framework and a Collaborative Tool for CI Networking
Panelist: Cecilia Hermansson, Researcher at Södertörn University and Lars Degerstedt, Senior Lecturer, Department of Media Technology, Södertörn University
Register for free at: https://attendee.gotowebinar.com/register/2147078297328891137

For more information and free demos, contact:
Jesper Martell, CEO                
E-mail: jesper(dot)martell(at)comintelli(dot)com    
Phone: +46 8 6637 600    
Web: http://www.comintelli.com

About Comintelli:
Comintelli is a leading provider of information access software, with solutions for Knowledge Management and Competitive Intelligence. Comintelli’s mission is to make customers confident in business by enabling filtered access to structured information. Founded in 1999 and with extensive industry experience, Comintelli continues to respond to customers’ needs, developing flexible solutions that save both time and money.

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Jesper Martell
@Comintelli
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