Freewire And Simform Simplify Ev Charging With A Mobile And Web Platform

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The Company pioneering in mobile charging stations with second-life batteries, FreeWire, launches a software platform that allows EV drivers to park anywhere and still receive a charge.

FreeWire Technologies, Inc., a start-up out of UC Berkeley's Haas School of Business, has partnered with Simform Solutions Pvt. Ltd., a full-service software development agency, to build a platform that supports the daily operation of its electric vehicle (EV) Charging as a Service.

Traditional fixed charging stations are expensive and time-consuming to install, require drivers to park in specified spots, and end up being underutilized when people park at a station all day even if they only need to charge for a couple of hours. This creates headaches for facilities managers and "charge rage" among drivers. FreeWire's mobile EV chargers, called Mobis, mitigates these issues because they can be deployed with zero infrastructure upgrades, allow drivers to park anywhere they want in the lot, and can move to the next car immediately after one finishes.

FreeWire's software platform is vital to supporting daily operations, as the ability to park anywhere means that drivers must specify where they park each day. A driver gets to work, logs into FreeWire's mobile (iOS and Android) or web app, and checks in by aligning a pin with their location in a geo-fenced area. The attendant can view all check-ins, manage charging sessions, and communicate with drivers.

FreeWire's continued relationship with Simform demonstrates the company's commitment to delivering a first-class user experience, as end users (EV drivers) never interact with the hardware. "Our software is the face of our business when it comes to drivers, so it's critical that it both look and perform to the high standards we expect. Simform has been and continues to be a fantastic partner that saves us from having to build out a full in-house software development team," says Jawann Swislow, Chief Commercial Officer of FreeWire.

Simform has engaged itself in an entirely new market and has been able to build a full-fledged suite of apps for a use case that had never previously existed. "It was fun and exciting to work with such an innovative start-up," says Hardik Shah, General Manager of Simform.

It has been projected that there will be an additional 1.5 million EVs on the road by 2020, all of which need to be charged. Not only can FreeWire save on total cost of ownership, but the user experience is vastly improved over fixed charging stations that are already struggling to keep up with demand. FreeWire's Charging as a Service is currently deployed on LinkedIn's Mountain View campus, serving up to 20 vehicles per day.

ABOUT FreeWire Technologies, Inc.:

“Instead of bringing cars to the charging, we're bringing charging to the cars.”
FreeWire uses second-life electric vehicle (EV) batteries to build mobile energy storage systems that deliver energy where and when it's needed. The Mobi Charger can top off 4-5 cars on a single charge and is not tied to a specific parking spot. The Mobi Gen is a drop-in replacement for traditional diesel generators with the added benefits of being completely clean, quiet, and safe. FreeWire is currently raising a $3 million round of venture funding.

For more information, visit FreeWire's website:

ABOUT Simform Solutions Pvt. Ltd.:

Simform is an app development company that builds business transformation solutions for organizations ranging from TechCrunch featured start-ups to Fortune 500 companies.

For more information, visit Simform's website:

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Hardik Shah
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