The SEC And Luckie & Company Kick Off New Creative Spots

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Animated SEC spots highlight off-the-field impact of student athletes. The campaign launches in September to coordinate with the beginning of fall sports and will continue through 2016.

The SEC and Luckie & Company Kick Off New Creative Spots

While most people are aware of the level at which SEC athletes compete, what they don’t understand is what an enormous impact so many of them are having off the field.

Luckie & Company is proud to announce the launch of new television spots created for the Southeastern Conference. The campaign focuses on how SEC athletes make just as much of an impact outside of sports as they do when in uniform.

“The Southeastern Conference approached us about doing some television spots that would highlight the great things its student athletes are doing outside of sports,” said Brad White, chief creative officer at Luckie. “While most people are aware of the level at which SEC athletes compete, what they don’t understand is what an enormous impact so many of them are having off the field.”

“Luckie created a series of simple flipbook-style animated spots to showcase our sports and to demonstrate how our student athletes impact the world outside of those sports,” said Herb Vincent, Associate Commissioner of the Southeastern Conference. “In these spots Luckie has captured the spirit of our student athletes and their commitment to excellence in everything they do.”

The flipbook-style animation gives the spots a simple, recognizable format and the ability to seamlessly transition between all of the action. It creates a linear, visual story of what is being accomplished on the field and beyond.

The campaign launches in September to coordinate with the beginning of fall sports and will continue through 2016.

For more information on Luckie, visit luckie.com.

About Luckie
Luckie is a one-of-a-kind, midsize, full-service marketing agency based in Birmingham with offices in Atlanta and London. Neck-deep in data with a keen eye on the human experience, we craft stories, plant connections, manage experiences and accelerate outcomes like nobody’s business. We not only get you closer to your customers, but we also help keep you there for the long haul. Since 1953, we’ve powered brand successes, and today our portfolio set is truly diverse with exceptional clients such as GlaxoSmithKline, Marriott, Little Debbie, Brown-Forman, Express Oil Change, Regions Bank, Alabama Tourism and Alabama Power. For more on blending data, technology and creative to deliver true customer engagement, find us at luckie.com.

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Maree Jones
Luckie & Company
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