Rollout Debuts at TechCrunch Disrupt Startup Battlefield

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Mobile developers can now instantly fix bugs and push code level changes to live apps in real-time

Rollout App User Message

Rollout, a new company, providing real-time app control for mobile developers has been selected to compete at TechCrunch Startup Battlefield, the world’s preeminent startup competition, TechCrunch Disrupt SF 2015, Sept. 21-23, 2015. With Rollout’s SDK, mobile developers can easily and quickly debug, measure, control and fix live apps in real time.

The company’s SDK enables mobile developers to instantly push code level changes and bug fixes to live apps in production, which greatly shortens the app deployment cycle. The ability to push bug fixes in real-time, minimizes and prevents negative user experience, bad app store reviews, app uninstalls and lost revenue. Rollout’s SDK can be installed in minutes and does not require modifying existing app code nor does it have any performance penalty. To date, more than 1,700 developers use Rollout in more than 100 apps, running on more than 10 million devices. Companies using Rollout include, Intuit, Badoo,, Glow, and GrabTaxi, among many others.

“We’re extremely excited to be selected by TechCrunch for Startup Battlefield and are looking forward to introducing the benefits of our SDK to investors and mobile app developers,” said Rollout CEO and Co-founder, Erez Rusovsky. “Our solution is truly game changing and addresses the critical needs of mobile developers to control their live apps on a code level basis and in real-time.”

Rusovsky along with CTO and co-founder, Eyal Keren and VP of Marketing, Ophir Prusak will be available at Startup Alley throughout Disrupt to talk to attendees. Startup Battlefield presentations are taking place Monday and Tuesday afternoon. Finalists will be named Tuesday night and will present for a second time on Wednesday afternoon, after which the winner will be named.

TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies, and discussing what’s top of mind for the tech industry’s key innovators. Startup Battlefield features top early stage startups pitching judges in front of a vast live audience. Selection is highly competitive, with an acceptance rate from 3-6 percent. The winner is awarded the Disrupt Cup and $50,000. Judges include TechCrunch editors and top VCs and entrepreneurs. Past winners and finalists include Dropbox, Mint, Yammer, and Zenefits.

To see Rollout’s solution in action, please view the Rollout video. For more information about Rollout’s features and functionality, download our one pager or visit our website at

About Rollout
Rollout provides mobile developers with real-time app control. Rollout’s SDK enables mobile developers to instantly deploy code level changes to live apps without the need to release a new version through the app store or wait for end users to update their app. As a result, the entire software deployment cycle is shortened, bad reviews are avoided and app uninstalls and lost revenue is prevented. To date, more than 1,700 developers use Rollout in more than 100 apps, running on more than 10 million devices. Companies using Rollout include Intuit, Badoo,, Glow and GrabTaxi, among many others. Founded in 2014, Rollout has offices in Tel Aviv, Israel and New York City, NYC. For more information, please visit

Media Contact:
Elke Heiss
Head of Corporate Communications
E: pr(at)rollout(dot)io
P: +1-415-350-5053

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