Karen DeSalvo, Mediaplanet and Others Unite to Promote the Future of Health Care IT, Paving the Way for Better Care and Better Health

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Mediaplanet today announced distribution of its third cross-platform edition of “Health Care IT.” With health care becoming increasingly connected, Mediaplanet is collaborating with the Healthcare Information and Management Systems (HIMSS), Karen DeSalvo, Dell, CHIME, Health Data Consortium and many more to educate readers on the benefits that healthcare IT can have for doctors and patients alike.

Karen DeSalvo, National Coordinator for Health Information Technology, pushes to move Health IT forward faster

I am optimistic that we are within reach of every American having access to their electronic health information when and where it matters most to them

The print component of “Healthcare IT” will be distributed within this weekend’s edition of USA Today, in New York, Chicago, Los Angeles, South Florida, Washington DC, Atlanta and San Francisco, with a total circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is being distributed nationally, through social media and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

National Coordinator for Health IT and acting Assistant Secretary for Health Karen DeSalvo is featured on the cover of the print campaign. In an exclusive piece, she shares her insights into why the future of healthcare IT lies in interoperability. “I am optimistic that we are within reach of every American having access to their electronic health information when and where it matters most to them,” she states.

This campaign was made possible with the support of HIMSS, CHIME, Health Data Consortium, EHR Association, Karen DeSalvo, US Dept of Health and Human Services, Dell Healthcare and Life Sciences, Citrix, Sacred Heart University, University of Central Florida, Cureatr and Anthelio Healthcare.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Tyler Kurtz
Mediaplanet
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