Building a Law Firm’s Brand Takes a Strategy, Skill Building & Sometimes Befriending Your Adversary

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Philip Sanchez, Partner at Sanchez & Polovetsky, Reveals Tips to Beating the Competition

“We went from legal battles against each other to being named Super Lawyers this year as a team. It’s been an interesting journey and demonstrates the importance of always keeping an eye open for expanded business possibilities,” said Sanchez.

Philip Sanchez, Esq., Partner at Sanchez & Polovetsky, PLLC recently addressed attorney members of the Hispanic National Bar Association at their annual meeting in Boston about new ways to expand their businesses in the current competitive marketplace. During the panel discussion, called “Key Business Development Strategies…To Compete With The Big Dogs,” Philip Sanchez gave the audience members some insight about leveraging new online tools, marketing tips, and being aware of unexpected business opportunities.

Sanchez, who focuses his practice in eminent domain law, recalled his journey from legal adversary to business partner with Jennifer Polovetsky, Esq., a founding partner of the law firm of Sanchez & Polovetsky, PLLC. “We went from legal battles against each other to being named Super Lawyers this year as a team. It’s been an interesting journey and demonstrates the importance of always keeping an eye open for expanded business possibilities,” said Sanchez. For example, Sanchez & Polovetsky secured tax certiorari work when they thought they were meeting about a condemnation case.

Key tips from Sanchez include:

1)    Finding your niche
2)    Building skills to improve your niche
3)    Developing key marketing and PR skills, and using tools such as AVVO, Google, Blogs, etc.
4)    Maintaining a strong on-line presence, including ongoing public relations
5)    Be consistent in your new business search.
6)    Follow-up with clients and have patience. Nothing happens quickly in the practice of law, sometimes clients take time to come around but they usually do especially if you have successfully built your niche.

ABOUT SANCHEZ & POLOVETSKY, PLLC
Sanchez & Polovetsky, PLLC focuses its practice on eminent domain and commercial real estate. The attorneys at the firm have over Three (3) Decades of combined legal experience. Recently, the firm announced the largest trade fixture settlement in the history of the State of New York, for $35 million. Sanchez & Polovetsky were recently named to the New York list of Super Lawyers.

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Nataly Blumberg
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Sanchez & Polovetsky, PLLC
since: 03/2011
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