…the user is now able to quickly model and optimize direct response appeals to improve results and ROI.
Virginia Beach, VA (PRWEB) September 22, 2015
StratusLIVE, LLC, a leading provider of cloud-based software for enterprise nonprofit organizations, has announced the release of its Analytical Marketing solution for StratusLIVE for Fundraisers, built on the award-winning Microsoft Dynamics CRM platform.
Analytical Marketing is designed to help nonprofit organizations make faster, higher-quality decisions based on real-time data to streamline processes and increase the fundraising results of targeted marketing appeals. Users can model, segment, prescribe next steps, predict ROI, and perform necessary file preparations for planned marketing activities.
“We designed Analytical Marketing to be able to fully integrate with StratusLIVE CRM so that donor profiles, transactions, interactions, and metadata are available for planning, modeling, execution, and analysis of marketing initiatives in real time,” said Michael Buller, Technical Product Manager and lead architect of StratusLIVE’s Analytical Marketing software.
Existing products and approaches to strategic segmentation often require costly and time-consuming analysis by third-party vendors. StratusLIVE’s Analytical Marketing places the power of advanced marketing analytics directly in the hands of internal team members, allowing organizations to improve workflow by eliminating outdated legacy software and reducing service vendor bottlenecks and costs.
Providing clients with real-time analysis of constituent and segment performance data in a way that is easy to learn and use, StratusLIVE’s new Analytical Marketing product offers extensive, highly flexible capabilities that elevate the results of direct response marketing programs while offering full technical and operational support for in-house experts and trusted advisors.
“At StratusLIVE, we understand how important the success of direct response marketing is to the large nonprofits we serve,” stated Jim Funari, co-founder and CEO of StratusLIVE. “Our new Analytical Marketing software supports our clients whether they choose to leverage the talent and creativity of their staff or third-party expertise. Either way, the user is now able to quickly model and optimize direct response appeals to improve results and ROI.”
By leveraging the power of Microsoft’s enterprise-class commercial capabilities and building on the Dynamics CRM platform, StratusLIVE is able to capitalize Microsoft’s continued investments across its product lines.
About StratusLIVE, LLC
StratusLIVE is a leading provider of cloud-based solutions for nonprofit organizations. The StratusLIVE for Fundraisers suite features enterprise-class relationship management, online fundraising, business intelligence, and enterprise marketing capabilities, natively integrated with the Microsoft Dynamics commercial platform. StratusLIVE for Fundraisers includes comprehensive constituent relationship management, financial processing for donations and pledges, distributions and payouts, online fundraising and campaign management, enterprise marketing, and advanced analytics with business intelligence. StratusLIVE is headquartered in Virginia Beach, Virginia, with offices throughout the United States. For more information, visit http://www.stratuslive.com.