Key Equipment Finance Names Joseph Pulicano Senior Vice President, Technology

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Pulicano, highly regarded in international business and technology financing, will lead the company’s technology finance business unit

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Joseph is a proven international business leader in IT and financial services, and we are fortunate to gain his unique skill set spanning information technology, financial services and consulting. - Brian D. Madison, SVP, Key Equipment Finance

Key Equipment Finance, one of the nation’s largest bank-held equipment finance companies and an affiliate of KeyCorp (NYSE: KEY), today announced it has named Joseph Pulicano senior vice president, technology. In this role, Pulicano will lead all sales, business development, and relationship management activities for Key Equipment Finance's technology finance segment.

“Joseph is a proven international business leader in IT and financial services, and we are fortunate to gain his unique skill set spanning information technology, financial services and consulting,” said Brian D. Madison, senior vice president, manufacturer and vendor alliances, Key Equipment Finance. “I look forward to working with him to maximize our growth, services and capabilities in this important market segment.”

Prior to joining Key Equipment Finance, Pulicano was managing director of BNP Paribas Leasing Solutions in Paris, France, where he led the multi-billion dollar Technology International Business Line. In that role, he was the profit and loss leader for BNP Paribas’ developed markets in Western Europe and also oversaw all international IT businesses in the emerging markets of Europe, America and Asia.

Previously, Pulicano was CEO of BNP Paribas Rental Solutions, which followed a successful career with IT Business Consulting and Services firms in Europe. These included leading HCL AXON’s services in travel, transport, aerospace and defense, as well as leadership roles in a variety of businesses for Logica (now part of CGI).

Pulicano is relocating from Paris to the United States and will be based out of the company’s headquarters in Superior, CO.

Key Equipment Finance offers equipment financing and business leasing solutions to a range of business types and industries. Learn more at

About Key Equipment Finance
Key Equipment Finance has been in the equipment finance business for 42 years and is one of the largest bank-based equipment finance providers in the U.S. The company provides tailored equipment lease and finance solutions for commercial clients and government entities. Through its manufacturer and vendor alliances unit, equipment finance programs are developed for manufacturers, distributors and resellers.

Key Equipment Finance’s specialty finance group includes a specialty finance lending team, which provides structured facilities to various sectors of the specialty finance market, and a lease capital markets team to support corporations looking to optimize risk and revenue. Headquartered outside Denver, Colorado, Key Equipment Finance manages $9 billion in assets and originates $4.8 billion of equipment financing annually. For more information, visit

About KeyCorp
KeyCorp was organized more than 160 years ago and is headquartered in Cleveland, Ohio. One of the nation’s largest bank-based financial services companies, Key had assets of approximately $94.6 billion at June 30, 2015.

Key provides deposit, lending, cash management and investment services to individuals and small and mid-sized businesses in 12 states under the name KeyBank National Association. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit KeyBank is Member FDIC.

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Stacey Hartmann
Keeton PR
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