edo Interactive and Rewards Network Announce Strategic Partnership to Drive Savings Through Card-Linked Offers

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Advertising technology innovator edo Interactive (edo) and Rewards Network, the leading operator of dining rewards programs, today announced a multi-year partnership to market Rewards Network’s 11,000 participating restaurants to over 40 million cardholders in edo’s Prewards network.

edo Interactive

We are delighted to partner with Rewards Network to provide our Prewards members with cash back for everyday dining purchases

Advertising technology innovator edo Interactive (edo) and Rewards Network, the leading operator of dining rewards programs, today announced a multi-year partnership to market Rewards Network’s 11,000 participating restaurants to over 40 million cardholders in edo’s Prewards network.

edo’s patented card-linking technology is used by global financial institutions to deliver instantly redeemable discounts to cardholders, tailored to their spending habits and backed by data-driven insights. Cardholders are automatically enrolled in edo’s Prewards program through their bank’s credit or debit cards and can access offers via desktop, tablet or mobile.

“We are delighted to partner with Rewards Network to provide our Prewards members with cash back for everyday dining purchases. Rewards Network has an incredible stable of participating restaurants across the country,” said Souheil Badran, CEO of edo Interactive.

Rewards Network’s dining programs includes thousands of restaurants across the United States, ranging from casual to fine dining establishments. The company promotes these restaurants to millions of members participating in its dining rewards programs via email, mobile and social media campaigns. The partnership will extend Rewards Network’s promotional reach to the cardholders in edo’s Prewards network.

“We’re excited to offer our dining program to edo’s millions of cardholders and to leverage edo’s technology to provide an easy, seamless way to drive consumers to our restaurants. Many of our restaurants are looking for ways to attract customers via mobile offers and edo’s platform provides a way to reach consumers while they are ‘on-the-go’,” said Dan Kazan, CEO of Rewards Network.

About edo Interactive

edo is transforming shopping and saving. Partnering with payment and data networks, edo delivers value to advertisers, financial institutions, and consumers through analytics, technology and targeted marketing to power a new era of personalization.

For more information, please visit http://www.edointeractive.com or follow us on Twitter at @edointeractive

About Rewards Network

Headquartered in Chicago, IL, Rewards Network powers the leading dining rewards programs in the United States. Thousands of restaurants benefit from the financial and marketing services provided by the company, which include the provision of capital and numerous promotional programs via email, mobile and social media.

Rewards Network offers its dining programs in partnership with major airlines, hotel chains, and other leading loyalty marketing programs in the country. Our millions of members include diners who spend hundreds of millions of dollars annually at participating restaurants and in return, earn airline miles, hotel points, college savings, fuel discounts, and retail savings. For more information, please visit http://www.rewardsnetwork.com, follow us on Twitter at @RewardsNetwork, or phone (866) 844-3753.

For additional information, contact:

Laura Hayes, PR Manager
edo Interactive
laura.hayes(at)edointeractive(dot)com

Alice Geene, SVP, Corporate Affairs
Rewards Network
ageene(at)rewardsnetwork(dot)com

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Laura Hayes
edo Interactive
+1 (312) 721-3217
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Alice Geene
@edointeractive
since: 06/2011
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