JTV Crowns Ashley Hoffman as 2015 JTV Rock Star Designer

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JTV announces first-ever winner of its reality show competition

JTV is excited to crown Ashley Hoffman as the 2015 JTV Rock Star Designer.

JTV Rock Star Designer was a way for us to connect with our viewers in an innovative and engaging way. They’ve been a part of JTV Rock Star Designer since the beginning.

Jewelry Television (JTV), one of the world’s largest retailers of fine jewelry and gemstones, is excited to announce South Carolina native Ashley Hoffman as the winner of its groundbreaking reality competition series, JTV Rock Star Designer.

Hoffman was one of five designers from across the country who put their jewelry-making talents to the test in an eight-week, elimination-style competition. An extended season finale episode aired on the JTV network on Sept. 18, 2015.

“It’s been such a blessing to be able to participate in JTV Rock Star Designer,” Hoffman said. “The entire experience has been life-changing. I’ve gotten to learn from each of the designers in the competition and gain valuable insight from the judges. I’m excited to see what this next chapter as the first JTV Rock Star Designer will bring!”

JTV’s Rock Star Designer competition, the first reality show broadcast on a home-shopping network, challenged contestants each week in various jewelry design competitions.

After participating in challenges that tested her abilities in creativity, design and business acumen, Hoffman climbed her way to the top, outdoing four other talented jewelry designers from across the nation.

As the winner, Hoffman will receive a $5,000 cash prize, as well as an exclusive once-in-a-lifetime opportunity to work alongside JTV to create a jewelry collection that will be featured nationally on the JTV network and broadcast to more than 85 million U.S. households.

“Our viewers constantly amaze us with their continuous support and enthusiasm for our initiatives, especially when we’re encouraging new designers to develop their skills,” JTV Vice President of Marketing Jill Johnson said. “JTV Rock Star Designer was a way for us to connect with our viewers in an innovative and engaging way. They’ve been a part of JTV Rock Star Designer since the beginning.”

The new JTV collection designed by 2015 Rock Star Designer Ashley Hoffman will be available for purchase through JTV in 2016. To learn more about this year’s JTV Rock Star Designer, visit JTV.com/rockstar.

About Jewelry Television®
Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. appealing to fashion-conscious women, jewelry-making enthusiasts and private collectors. The privately-held shopping network broadcasts high definition programming, 24 hours a day, seven days a week, to more than 85 million U.S. households. Committed to consumer education, the network employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com offers the most comprehensive jewelry and gemstone Learning Library on the Internet, and is the third largest jewelry website according to Internet Retailer’s Top 500 Guide for 2015.

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