New Medical-Device Company Closes $3 Million Seed Funding Round to Develop Home-Use Therapeutic LED Devices

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Joylux, Inc. announces it has closed on $3 million in seed funding from a team of private investors to develop therapeutic LED products to capitalize on the rapidly growing, billion-dollar home-use device market. The company’s inaugural product, vSculpt— launching winter 2015—is the first home-use medical device of its kind to address pelvic floor disorders affecting millions of women.

I’m gratified by the enthusiastic response we’ve received from investors who share our excitement for innovative devices that go beyond beauty and focus on women’s personal health and wellness

Joylux, Inc. announces it has closed on $3 million in seed funding from a team of private investors to develop therapeutic LED products to capitalize on the rapidly growing, billion-dollar home-use device market. The company’s inaugural product, vSculpt— launching winter 2015—is the first home-use medical device of its kind to address pelvic floor disorders affecting millions of women.

“I’m gratified by the enthusiastic response we’ve received from investors who share our excitement for innovative devices that go beyond beauty and focus on women’s personal health and wellness,” says Joylux’s Founder and Chief Executive Officer Colette Courtion.

Joylux also named its advisory board, which consists of co-founders Dr. Nicolas Loebel, CTO of Ondine Biomedical; Dr. Roger Andersen, OB-GYN and Clinical/Regulatory Affairs for Ondine Biomedical; Ken Pilcher, co-founder of the Clarisonic Skin Care System; and Adam Diamond, former CMO of Eddie Bauer and American Eagle. In addition, Steve Traplin, formerly of We-Vibe, will be joining the executive team as Chief Revenue Officer.

"This dynamic group of industry experts have been influential in our research and development process. I look forward to their continued involvement as we introduce more ground-breaking LED-focused health and wellness products to our customers,” added Courtion.

“Joylux is at the forefront of innovation in therapeutic LED products for home use. I’m proud to be an advisor to the company,” said Joylux, Inc. Advisor Ken Pilcher. “I believe the company will be delivering the next women’s health must-have device.”

Joylux, Inc. Founders & Advisors:

Colette Courtion, CEO
A beauty product and device veteran, Courtion brings over 18 years of management, brand-building, product development, and marketing experience to Joylux. The former CEO/President of JeNu Biosciences (the first at-home anti-aging ultrasound system), CEO/Founder of Calidora Skin Clinic (a chain of premiere anti-aging skin clinics) and a marketing executive with Starbucks, Courtion and her products have been featured by many national news, broadcast and beauty publications including The Wall Street Journal, New York Times, FOX, EXTRA!, HSN, Vogue and InStyle.

Dr. Nicolas Loebel, CTO
Dr. Loebel is an expert in medical device research and development with in-depth experience in photochemistry, pharmaceutical development, fiber optics, laser and LED sources and integrated microelectronics. Currently President and CTO of Ondine Biomedical, Dr. Loebel has authored numerous publications and patents and has lectured globally on antimicrobial photodynamics.

Dr. Roger Andersen, Chief Medical Officer/Regulatory/Clinical Testing
Dr. Andersen has been a practicing gynecologist and surgeon for more than 25 years. He has vast experience in developing regulatory/quality and clinical programs for pharmaceutical and medical device companies. He currently serves as VP of Regulatory and Clinical Affairs for Ondine Biomedical. Dr. Andersen has authored many peer-reviewed publications and has worked extensively with the FDA, Health Canada, and Europe to obtain medical device regulatory approvals.

Ken Pilcher
Mr. Pilcher is the co-founder and lead inventor of the Clarisonic Skin Care System. He has over 30 years of product development experience including oral care products, medical electronics, and space-based data acquisition and avionics for the NASA Space Shuttle. Prior to Clarisonic, Mr. Pilcher was director of research and development for Optiva Corporation, maker of the Sonicare toothbrush.

Adam Diamond
Formerly the CMO at Eddie Bauer and American Eagle, Mr. Diamond brings to Joylux a vast amount of marketing and advertising experience, including 9 years as Senior Vice President of American Eagle Outfitters and 4 years as North and South American Brand Manager for Tiffany & Co. He is currently the Founder and CEO at Skoben Ventures, a venture and marketing consulting firm specializing in brand development, communications, and strategic positioning for early stage start-ups.

Steve Traplin, CRO
Mr. Traplin has over 40 years of VP sales, VP Marketing and CEO experience under his belt at multiple Canadian venture-backed software and consumer companies. He was formerly with We-Vibe, manufacturer of the most financially successful pleasure product ever launched.

About Joylux, Inc.
Joylux, Inc. is an innovative consumer health and wellness company creating transformational, powerful LED-based products that bring Joy to the lives of our customers. For more information, please visit us online at joyluxinc.com.

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