Extensis Joins International Press Telecommunications Council to Help Advance Global Photo Metadata Standards

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Extensis will extend support for IPTC metadata standard in its digital asset management software

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Extensis as system vendor has taken the essential role of enabling companies managing photos to make efficient use of IPTC’s widely used photo metadata standard.

Extensis® announced today it has joined the International Press Telecommunications Council (IPTC) standards body as an Associate Member, extending the company’s commitment to advancing standards designed to making working with metadata easier. Extensis currently supports the IPTC Photo Metadata standard in its digital asset management solution—Extensis Portfolio®— and will continue to advance this support in future releases.

The IPTC is the global standards body of the news media, developing and promoting efficient technical standards to improve the management and exchange of information. The IPTC Photo Metadata sets the industry standard for administrative, descriptive, and copyright information about images.

By adding support for this standard, Extensis Portfolio makes available a comprehensive base of metadata fields. Users simply select and apply a standard to begin working with fields.

Toby Martin, Vice President of Development & Strategy at Extensis notes: “Metadata standards are a known quantity for photos, thanks to the work of industry groups like the IPTC who focuses largely on photography and news media. These standards have made countless lives easier.”

Martin added: “Through Extensis’ membership in IPTC and Extensis’ use of metadata standards today, we plan to continue the focus on standardized metadata and to give our customers the ability to tailor what we have around their views.”

“Extensis as system vendor has taken the essential role of enabling companies managing photos to make efficient use of IPTC’s widely used photo metadata standard”, said Michael Steidl, IPTC managing director and lead of the photo metadata work. “IPTC welcomes Extensis as new member of our organization; we will work jointly on improving professional photo workflows”, he added.

Extensis Portfolio Standard Support
Extensis supports a broad base of standards in Extensis Portfolio. The company recently announced its support for the SPECTRUM Standard and VRA Core, two key industry standards designed to make working with metadata easier for museums and cultural heritage institutions around the globe. Extensis Portfolio also supports EXIF and XML.

About Extensis’ DAM Solution: Portfolio
With the explosion of digital assets and media over the past decade, companies across the globe are facing an increasing issue with how to keep them organized, accessible and everyone using the right versions. Inefficiencies are growing, with companies losing time and money trying to locate files. Portfolio ensures users have immediate access to the correct files in the desired format in a central location. It is the only digital asset management solution that is affordable, simple to use, can be setup within a day, and provides everything organizations need to get started right out of the box. As a standards-based platform that works with other systems and existing workflows, Portfolio provides a single place for teams to locate important files with consistent metadata information using a web browser or Mac and Windows desktop applications. Portfolio is ideal for anyone with large collections of images, videos, and marketing collateral.

To explore more about how Portfolio can help your team increase efficiency see http://www.extensis.com/portfolio

About IPTC
The IPTC brings together the world's leading news agencies, publishers and industry vendors. It develops and promotes efficient technical standards to improve the management and exchange of information between content providers, intermediaries and consumers. The standards enable easy, cost-effective and rapid innovation and include the widely used IPTC Photo Metadata, news exchange formats like NewsML-G2 or SportsML, the rights expression language RightsML, and Media Topic NewsCodes for categorizing news. Visit the web site http://www.iptc.org or follow @IPTC on Twitter.

About Extensis
Celebrating more than two decades in business, Extensis® is a leading developer of software and services for creative professionals and workgroups. Their solutions streamline workflows, securely manage digital assets and fonts, and control corporate typographic branding. Used by hundreds of Fortune 5000 companies, Extensis’ award-winning server and desktop products include: Extensis Portfolio™ for digital asset management, Universal Type Server® for server-based font management, and Suitcase Fusion® for single-user font management. Founded in 1993, Extensis is based in Portland, Oregon, and the United Kingdom. To learn more, visit http://www.extensis.com or follow us on Twitter @extensis.

© Celartem, Inc. d.b.a. Extensis All rights reserved. Extensis and the Extensis logo mark, Suitcase Fusion, Extensis Portfolio, Portfolio NetPublish, Portfolio Flow and Universal Type Server are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.

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