Groundbreaking Event Offers Strategies for Fast-Moving Consumer Goods in the E-commerce Space

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Path to Purchase Institute offers a full-day symposium featuring expert presentations from retailers, consultants and practitioners in the dynamic e-commerce/digital space with a particular focus on full-basket sales, click & collect and on-demand delivery.

With the emergence of e-commerce, retail is evolving and shoppers are dictating the pace. To provide understanding of this new reality, the Path to Purchase Institute is hosting a one-day event in New York City focusing on e-commerce strategies for fast-moving brands.

E-commerce: Strategies for Fast Moving Consumer Goods takes place on November 19, 2015, from 8 a.m. – 4:30 p.m. at the Grand Hyatt Hotel in New York. Register today for this special event at and benefit from expert presentations by key decision makers in the brand, retail and agency communities. With only 175 seats, this event is expected to sell out.

Attendees will benefit from exposure to a variety of perspectives on full basket sales, click & collect, and on-demand delivery. These aspects of e-commerce have recently exploded in the marketplace and have not been addressed with the real-world practicality that this event promises.

The event will feature welcome remarks from Matt Pierre, E-commerce Director, General Mills, followed by presentations from Cheryl Williams, VP, Digital Commerce & Innovations, Wakefern; Andreas Schulmeyer, Founder & Principle, Faultline Solutions, and former CFO, Walmart; Carrie Bienkowski, SVP of Marketing, Ahold, and CMO, Peapod; Raja Doddala, VP, Omnichannel & Ventures, 7-Eleven; Michelle Harmon-Madsen, SVP, Brand Partnerships, FreshDirect; and others.    

For more information and to register, visit Questions? Contact Stacey Bobby at (773) 992-4423 or sbobby(at)p2pi(dot)org.

About Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of brands, retailers, agencies and the entire ecosystem of solution providers along the path to purchase. The Institute focuses on the forward-looking challenges and issues confronting its members and the shopper marketing industry at large. It facilitates industry interaction and fosters best practices and a deeper understanding of all marketing efforts and touch points that influence purchase decisions.

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Stacey Bobby
Path to Purchase Institute
+1 (773) 992-4423
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