GrooveCar Announces Partnership with DataOne Software on New Automotive Buying Resource

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DataOne Software to integrate real-time vehicle information within GrooveCar's all new Everything Automotive Auto Buying Resource

GrooveCar (, the leading auto buying resource for the nation’s credit union industry, today announced a strategic partnership with DataOne Software ( to integrate real-time vehicle information within GrooveCar’s all new Everything Automotive Auto Buying Resource.

The automobile industry is projected to sell over 17 million vehicles in 2015, largely due to an improved economy and stable job market. With the launch of its new website, GrooveCar is poised to help credit unions take advantage of this thriving auto buying market. Users can research millions of vehicles from national inventory, build and compare vehicles, read all the newest reviews and articles while staying informed of current rebates and incentives.

The intended goal is to provide credit union members with the ability to make informed decisions on their next auto purchase, using a powerful auto shopping and research platform provided to them by their credit union. A portion of the diverse and extensive wealth of information powering this platform will be delivered by DataOne Software.

The direct connection between GrooveCar’s proprietary SUPRtec platform and DataOne’s PerfectFit® software will empower the user to find the right vehicle at the right price. SUPRtec utilizes next generation technology to provide a rich user experience when searching for new or pre-owned vehicles. This smart technology is the power behind several key features new to the site including the “Right Fit” vehicle preference search tool; a calculator tool which retains user preferences and applies accurate payment and purchase costs to each vehicle searched in real-time; and a Garage function that houses all searches and information for future searches and decision making.

Roughly 97% of auto buying consumers begin their vehicle search online, and the average shopper will spend up to 14 hours over 4 months searching and reviewing vehicles on the web. Mobile and tablet users will account for a large portion of this traffic. Having a platform connect with heavy mobile users is critical considering the current projections of 65 million Millennials who will purchase a car in the next 5 years are digital natives.

“When we made the decision to completely overhaul our existing platform, we knew we had to collaborate with forward thinking enterprises that understood each vertical our program currently provides, as well as those we would like to deliver. After going through a formal selection process, it was an easy decision to partner with DataOne Software,” stated Robert O’Hara, Vice President of Strategic Alliances, GrooveCar, adding, “Our new platform will exceed the expectations of our extremely diverse and demanding partners and their auto shopping consumers.”

“Early in our discussions with GrooveCar, both parties realized what a great match there was between their product vision and the capabilities of our PerfectFit® Vehicle Shopper API,” said Jake Maki, General Manager of DataOne Software. “GrooveCar wanted to develop a powerful shopping and research tool that was customized to each consumer’s values and needs. Using our PerfectFit® suite of products, they have been able to accomplish this, creating the unique and intuitive shopping experience they envisioned.”

GrooveCar is excited to launch its all new Everything Automotive Auto Buying Resource this winter. You can find additional information online at

About GrooveCar:
Founded in 1999, GrooveCar provides automotive loan growth solutions to credit unions nationwide while providing their members, as well as the general public, with the most informative and user friendly auto search engine. With its expansive dealership network surpassing five million vehicles, GrooveCar facilitates the entire car buying process, including shopping, researching, buying, leasing, and financing. Additional information may be found at

About DataOne Software:
Since 1999, DataOne Software has fulfilled unique content and data needs in the automotive marketplace, providing businesses with cost-effective data integration and support for rapid technology development. The company sources automotive and related content, including data and media, and was one of the first companies to make automotive content available by web service. Today, DataOne Software, as a division of Dominion Dealer Solutions, provides vehicle data and VIN decoding solutions to most segments of the automotive industry, including insurance, warranty and service contract sectors, transportation, federal and state agencies, newspaper and print, as well as the auto dealer marketing sector. Additional information may be found at

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Karen Johnson
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