Ken Garff Auto Group Adds CarStory® Market Reports to its Dealer Websites; Giving In-Market Used Car Shoppers Direct Access to Detailed Used Car Data

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Auto group integrates Inline CarStory Market Reports into its nearly 50 dealership websites; information-rich reports increase consumer engagement and trust

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“We want consumers to expect a very different car-buying experience when visiting one of our dealerships and CarStory Market Reports are a great tool to help us achieve this goal,” said Jack Furbush, Digital Marketing Manager, Ken Garff Automotive.

CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, today announced that the Ken Garff Auto Group has incorporated CarStory Market Reports available into its nearly 50 dealership websites.

The CarStory Market Reports embed important vehicle research directly in the dealership Vehicle Detail Page (VDP), keeping consumers engaged and informed, and eliminating any need to click away to third-party research sites for more information. The comprehensive information that CarStory Market Reports offer consumers is unique in the industry, including real-time pricing and conditioning analysis, and facilitates a more transparent shopping experience. The reports are based on insights generated from a combination of real-time used vehicle listings and data from over eight million used car searches each week.

“One of Ken Garff Auto Group’s key differentiators is the level of transparency and trust we give to our customers,” said Jack Furbush, Digital Marketing Manager, Ken Garff Automotive. “We want consumers to expect a very different car-buying experience when visiting one of our dealerships and CarStory Market Reports are a great tool to help us achieve this goal.”

“CarStory Market Reports give used car shoppers a better understanding of the value of the vehicle they are considering and how its pricing compares to others in the local area,” said Chad Bockius, CMO of CarStory. “By giving consumers real-time insights on used vehicles, Ken Garff Auto Group is delivering on their promise of complete transparency. Additionally, telling the vehicle's whole story right on the VDP, will improve customer engagement– turning online browsers into in-store buyers.”

In addition to local, real-time insights on every vehicle, like detailed pricing and conditioning analysis, CarStory Market Reports also tell shoppers about the vehicle features valued most by other consumers and give access to U.S. Government crash test ratings.

About CarStory
CarStory is the industry’s largest provider of search and inventory data and analytics on used vehicle pricing and preferences. CarStory Market Reports are powered by Vast and synthesize over four million real-time used vehicle listings with data from over eight million searches a week to produce unique insights that help move consumers from online shoppers to on-the-lot buyers. By uncovering facts, features and competitive differentiators that make each vehicle unique in any given market, CarStory offers dealers and consumers the confidence they need to condense the sales process and walk away happy. A merchandising tool and lead source for websites, CarStory Market Reports are free to auto dealers. Learn more at http://www.carstory.com.

About Vast
Vast is the premier provider of big data solutions for life’s biggest purchases. Vast’s industry-leading big data platform and applications are currently in use at many of the largest automotive, real estate and travel businesses in the world. Vast serves Global 1,000 companies, including AOL and Southwest Airlines. Learn more at Vast.com.

About Ken Garff Automotive Group
The Ken Garff Automotive Group is a leading new and used automotive dealership in the Intermountain West, with nearly 50 locations. Ken Garff founded the automotive group in 1932 upon the principles of honesty, integrity, personalized customer service and being a good corporate citizen. For more information, call 801-257-3400 or visit http://www.kengarff.com.

CarStory Contact:
Cassandra Cavanah
Cassandra(at)mwebbcom(dot)com
mWEBB Communications
818.397.4630

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mWEBB Communications
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