The Quiet Achiever in Channel Marketing Technology, Elastic Grid, Announces 20% Year-Over-Year Global Growth and Key New Customers

Share Article

Elastic Grid’s 1:1 support combined with its technically superior channel marketing management (CMM) platform results in massive campaign uptake by partners in the B2B marketing space. Having kept a low profile over the years despite its success, Elastic Grid is now announcing consistent global growth and the signing of new key contracts.

"By offering concierge-like support Elastic Grid is eliminating any weak links that exist when delivering marketing programs through third party channels.”

Elastic Grid, a leading international CMM platform provider, is pleased to announce the company’s outstanding performance and consistent growth, showing 20% or more year-on-year increase in revenue since the company’s establishment in 2001.

Elastic Grid has a global presence with offices in San Jose, California, Salt Lake City, Utah; Bucharest, Romania; London, United Kingdom; and Sydney, Australia. Due to its large and expanding international presence, Elastic Grid is able to offer clients and partners high quality personal and regional support in multiple languages.

Cameron Avery, CEO of Elastic Grid, said that Elastic Grid heavily focuses on partner adoption rates and that the personalized services Elastic Grid provides to clients greatly increase campaign uptake by partners, resulting in more business wins all round.

“We built Elastic Grid to be a one-stop shop for channel campaign creation, management and reporting. We offer a creative team as well as personalized one-to-one support for those using our platform,” said Cameron Avery, CEO of Elastic Grid. “Unlike other CMM vendors, we don’t force B2B companies to come with their own agency, adding to the expense of the overall platform. We provide that service and experience in-house.”

The Group Services Director of Channel Strategies for research and advisory firm SiriusDecisions, Laz Gonzalez, says that while partner adoption rates are still problematic in the CMM space, Elastic Grid is helping to overcome that challenge by making it easy for partners to adopt and run successful campaigns with their personalized marketing support.

He said, “I really think Elastic Grid is on to something. Within any channel you have a wide range of marketing sophistication among partners. So by offering concierge-like support Elastic Grid is eliminating any weak links that exist when delivering marketing programs through third party channels.”

Mr Avery further attributes the company’s high success rate to the platform’s advanced and powerful technological capabilities, including its channel analytics, campaign customization and its simple user interface.

The announcement is made following the recent signing of additional key industry clients, including Atlassian, Citrix and Google. Its list of long-term established clients is equally impressive and includes Amazon Web Services, Juniper and NetApp.

NetApp’s Senior Manager of Partner Demand Generation, Kristina Onyon, said: “Now in its third year, partner adoption rates continue to grow at a significant rate—doubling in the past year. The number of partner appointments resulting from Elastic Grid leads is growing at an even faster rate, around 230% year-on-year."

Elastic Grid attributes the massive success in campaign uptake to the dedicated 1:1 support provided by its global Grid Marketing Specialists, its creative services team, and of course, the sophisticated design of its powerful marketing platform.

About Elastic Grid:

Elastic Grid is an international company that helps its clients generate more demand for their resellers, partners and affiliates. So far, Elastic Grid has generated US $2.5 billion in estimated pipeline revenue for its clients.

Elastic Grid is a fully-responsive, cloud-based, channel marketing platform with an emphasis on business-to-business marketing management. Elastic Grid enables a single sign-on process that lets resellers and affiliates securely access and manage their online marketing, on demand, from any internet-ready device.

It allows channel partners, resellers and affiliates to easily register, customize and schedule their co-branded campaigns and receive real-time alerts.

Elastic Grid’s global team of certified marketing advisers can help clients and their resellers and affiliates with a wide range of online and channel marketing tasks; from increasing campaign adoption rates to optimizing campaign outcomes.

In addition, Elastic Grid’s Creative Services team helps clients write and design new campaigns based on Grid Blueprints, bringing campaigns to market quickly and generating leads sooner.

Key points about Elastic Grid:

  • Over 10,000 partners worldwide have launched Elastic Grid campaigns
  • Generating in excess of 200, 000 unique Elastic Grid leads
  • Resulting in over US $2.5 billion in estimated pipeline revenue.
  • Personalized Elastic Grid marketing assistance
  • Provides an in-house creative service for Elastic Grid campaigns
  • Elastic Grid is represented around the world. It has key offices in: San Jose, CA; Salt Lake City, UT; Sydney, Australia; London, United Kingdom;and Bucharest, Romania.

Follow Elastic Grid:
Twitter -
LinkedIn -
Google+ -

Share article on social media or email:

View article via:

Pdf Print

Contact Author

James Owings
Elastic Grid
+1 (801) 529-3113
Email >

Cameron Avery
Visit website