Latest Report Exposes Employment Branding Practices of Singapore’s Top Companies

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2015 whitepaper by HRBoss reveals growing sophistication of employer branding strategies of Singapore’s 30 leading organisations.

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Just 5 years ago, less than 10% of Fortune 200 companies had a dedicated role to manage employment brand, yet today every 1 out of 4 have invested headcount and budget into getting employer branding right.

Today a report by HRBoss, Asia’s leading workforce analytics and recruitment software provider, reveals the growing importance of employer branding amongst Singapore’s 30 most prominent companies. It arrives at a time of increasing pressure for Singaporean companies to align with the government’s vision of hiring from the local talent pool, intensified by the recent Fair Consideration Framework and the National Jobs Bank initiatives. As the ‘war for talent’ heats up, how are companies in Singapore strengthening their Employer Brand efforts to attract the brightest and the best people to work for them?

HRBoss, the Singapore headquartered Cloud software provider for Human Capital, conducted an in-house study across a range of industries in early 2015. This publication is the 3rd annual report on Singapore’s employment branding strategies and it contains a detailed analysis of the top 30 organisations listed on the Straits Times Index (STI).

Key trends and takeaways from the report include:

  • preparing for Mobilegeddon: 20% increase in the number of mobile-ready websites
  • upping the ante on social media: steady growth of social media adoption with LinkedIn as the most preferred social platform
  • selling the company: more than 50% showcase company culture, with a 20% increase in employee testimonials

Commenting on the release of the report’s 3rd edition, CEO & founder of HRBoss, Bernie Schiemer said, “Just 5 years ago, less than 10% of Fortune 200 companies had a dedicated role to manage employment brand, yet today every 1 out of 4 have invested headcount and budget into getting employer branding right. Employment Brand matters when it comes to Talent Acquisition, and we all know that Singapore is a magnet for Talent not just from Asia but globally. It makes sense for organisations to boost their Talent attraction and acquisition efforts if they want knock out the competition and hire the best and brightest people out there.”

Schiemer continued, “We conducted the very first Employer Brand study in early 2013, and revisited it in 2014…even though we saw improvements, efforts to establish and promote Employer Branding were minimal across the board. We decided to take this up again early this year to see if more organisations have decided to hop on the Employer Brand bandwagon and the comparison of the numbers and developments over the years proves only one thing – Singapore is wising up to the importance of Employment Brand.”

The Employer Branding report is a result of a 6 month effort that included several mini studies and detailed comparative analysis of top 30 Singapore companies listed on the STI index.

A complete copy of the report is available for download at

About HRBoss

HRBoss is Asia’s leading provider of workforce planning analytics software. There are 3 SaaS products in the HRBoss suite: HiringBoss, the ATS recruiting platform for corporate HR | EmployeeBoss, the workforce Big Data platform for the C-Suite | StaffingBoss, the CRM/ATS for recruiting firms.

Born in Asia in 2011, HRBoss is headquartered in Singapore and maintains presence across the globe with offices throughout the Asia-Pacific region in 6 countries and USA today. All HRBoss Cloud solutions are intuitive, highly-configurable and are supported locally on-the-ground across Asia. Customers include world-leading organizations and government agencies, including Nissan, Allergan, Changi Airport Group, Metlife, the Monetary Authority of Singapore (MAS), and the Economic Development Board (EDB) of Singapore.

To learn more about HRBoss, visit

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Marketing at HRBoss
+65 6812 5910
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Eloise Sutton-Kirkby
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