Perth Building Inspections Thermal Building Inspections Announces Plans For New Brand: Choice Building Inspections

Share Article

Perth Building Inspections company announces Thermal Building Inspections announces plans to trade under a new brand.

News Image

On Monday 21st of September 2015, Perth pre-purchase building inspections company Thermal Building Inspections announced the launch of a new brand.

Co-director Ryan Allier explained the reasons for this decision during the announcement: “We have been trading under Thermal Building Inspections since Gill and I founded the company. A few weeks ago, while I was at the fitness center, I met an extremely attractive young woman who works for a marketing company. I immediately and completely fell in love with her. I got back home and couldn’t stop thinking of her. I realized the importance one's image has in life. The next day, I got to the office and I told everyone about her. Even though my colleagues at the office found my emotional state quite funny, they all started showing an interest for this woman they had never met or seen before. This made me to realize that the sole fact of being attractive awakens curiosity in others and I thought: 'Hang on, imagine that we had this level of attraction at a company level… everyone would be talking about us and our company would grow exponentially'. As my attraction towards her kept growing, I decided to visit the fitness center more frequently. This not only helped me lose weight but it also allowed me to start a relationship with her -audience laughs-. She worked for a local Marketing company which had extensive experience in branding and explained to me the benefits of having an attractive brand. It was then that I started considering the possibility of rebranding our business. When I first told my business partner Gill about it, he literally said: 'Ryan, OK listen, she is cute, but we are not going to spend over 10K and run around only because the girl turns you on.' Nevertheless, as time went by he also started considering the numerous benefits of trading under a new brand. Firstly, we had been focusing and improving our customer satisfaction levels and we realized how a new brand could help us convey our mission statement. Secondly, there had always been a misconception regarding our brand which made people believe our service portfolio was limited to thermal scanning when in fact it only represents a small portion of our services.“

As part of the rebranding, the company is also planning to launch a new website.

About Thermal Building Inspections

Thermal Building Inspections Pty Ltd (TBI) are a professional, reliable and multi-faceted Building Inspection team that leads the field in inspecting practises to bring clients a no hassle, efficient and un-biased experience.All inspectors have certified police clearance and are dedicated to producing efficient and best value service to our customers.

Thermal Building Inspections Pty Ltd offers Building Inspections and Termite Inspections for all residential and commercial structures in Perth and greater Perth areas, Western Australia.

Our inspections are followed by an easy to understand report using visual evidence in the form of digital and infrared images.

Our mission statement:

Thermal Building Inspections provide our customers with the reassurance of making an informed decision. Thermal Building Inspections incorporates proven, professional state of the art techniques within the building inspection field.Thermal Building Inspections is a growing network of trained Licensed Inspectors who continuously strive to provide top quality service for their individual clients and customers. We are an innovative and people-oriented company providing individual opportunity, personal satisfaction and rewarding challenges to all members of the company. We are fast becoming and aim to be and are fast becoming the most successful building inspection company in Western Australia.

For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ryan Allier
Anahata Technologies Pty Ltd
since: 11/2012
Like >
Follow us on
Visit website