Stuart says "its an extremely exciting time in the gambling and betting space with technology looking to change the traditional customer experience. The innovation that we have made with SIS means they remain to be a technology leader in this space."
London (PRWEB UK) 23 September 2015
iGaming Business will be hosting a webinar on Wednesday 23rd September at 15:00 with Stuart McClean, Product Lead for Streaming at SIS, a leading supplier of products and services to the retail and online betting markets. The webinar will highlight key opportunities within retail betting.
Online and mobile betting market share has increased significantly in recent years and present a real challenge to the retail industry, but there is now significant opportunity for the betting shop to utilise technological innovations to optimise the customer experience.
There are more ways than ever to deliver high-quality data, pictures and content into bookmakers' shops and attract a new breed of punter to the retail industry.
Stuart will look at how technical innovations can unlock opportunities in retail, with areas including:
- Challenges in retail
- Current content delivery
- Opportunities for richer content in betting shops
- IPTV delivery
- Targeting and localisation
- Bringing the online experience into retail with new in-play opportunities