Lacking Clean Water and Sanitation: Urging Action through Mediaplanet’s “Global Water Crisis” Campaign

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600 million people worldwide lack access to safe water and proper sanitation, which is an alarming situation in need of immediate attention. Through Mediaplanet's campaign "Global Water Crisis", which hits newsstands today within USA Today, top leaders in this fight to provide clean access to water discuss the current conditions, while also highlighting what can be done to make a sustainable impact to help those in need.

Global Water Crisis

In an exclusive cover story collaboration with WaterAid America, the challenges of motherhood in Sub-Saharan Africa are brought to the forefront.

Forty-six percent of hospitals don’t have clean water, and fewer still have toilets or hand washing stations.

Mediaplanet today announces distribution of its latest cross-platform campaign “Global Water Crisis,” educating readers on the lack of clean water and sanitation that affects over 600 million people across the globe. Through private and public sector, work we have the ability to make a sustainable impact on this dire situation.

The print component of “Global Water Crisis” is distributed within the September 23rd edition of USA Today in New York, Washington DC/Baltimore, Denver, San Francisco and Seattle, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy and across a network of top news sites and partner media outlets. To explore the digital version of the campaign, click here.

In an exclusive cover story collaboration with WaterAid America CEO, Sarina Prabasi, the challenges of motherhood in Sub-Saharan Africa are brought to the forefront. “Forty-six percent of hospitals don’t have clean water,” warns Prabasi, “And fewer still have toilets or hand washing stations,” which makes childbirth quite dangerous. A mother has a staggering “1 in 17 chance of losing a newborn baby to sepsis.” According to Caryl Stern, the president and CEO of the U.S. Fund for UNICEF, this absence of clean water and sanitation is effectively “a child survival issue.”

This campaign was made possible with the support of WaterAid, Centre for Affordable Water and Sanitation Technology, the United Nations Development Programme, SteriPen, U.S. Fund for UNICEF, American Standard, Tufts Institute of the Environment, Desert Research Institute, Procter & Gamble, Well of Life, the Institute for Molecular Engineering at the University of Chicago, Waterkeeper Alliance, Thirst Project and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Kelsey MacArthur
kelsey(dot)macarthur(at)mediaplanet(dot)com
646-922-1404

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Kelsey MacArthur
Mediaplanet
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