Online Imaging Pioneer Releases New Standard in Technology

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LiquidPixels, Inc. releases the next generation of their flagship LiquiFire® dynamic imaging solution, powering interactive imaging experiences for online businesses.

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By reinventing the server platform itself, we were able to introduce rendering speeds that have been unheard-of in our industry until now.

The Rochester-based company that introduced the world to dynamic imaging 15 years ago is continuing to lead their field worldwide. LiquidPixels, Inc. has just released the next generation of LiquiFire, the comprehensive dynamic imaging solution that provides high-quality interactive imaging for the most image-rich e-commerce sites on the Web. This release offers up to 400% more rendering speed, tremendous imaging capabilities, art-quality color management, and is designed to support imaging across the fluctuating spectrum of devices.

LiquidPixels continually refines the solution set, both the LiquiFire Imaging Server™ and LiquiFire Operating System, and pushes updates to customers regularly. This next generation release, however, presents a significant leap forward in the scope of image processing. Because LiquidPixels custom-configures the imaging servers on which their proprietary software runs, wholesale changes to the hardware as well as to the programming itself represent a unique opportunity. Marc Spencer, CTO and co-founder, says: “By reinventing the server platform itself, we were able to introduce rendering speeds that have been unheard-of in our industry until now.”

There are real end-user benefits to changes of this magnitude. Complex features such as photo-accurate fabric draping can provide a compelling shopping experience that drives a user to purchase. By increasing the core rendering speed by up to a factor of four, LiquidPixels has made this type of application more accessible to its clients’ increasingly mobile shopper base. LiquidPixels has already begun working with its existing clients and partners to upgrade their LiquiFire solutions to this next generation in online imaging.

About LiquidPixels, Inc.
LiquidPixels is leading the imaging revolution. Built on open standards, its LiquiFire dynamic imaging solutions integrate into existing Web and workflow environments, enhancing product creation and visualization while reducing production costs. LiquidPixels makes its patented technology available as a hosted service or via on-site enterprise servers with solutions that may be tailored to each customer’s unique needs.

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David Jones
LiquidPixels, Inc.
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