Bloomberg Media Partners with MarketShare for Major Push into Marketing Analytics

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Company Deploys MarketShare DecisionCloud™ to Guide Marketers’ Investments Across Bloomberg Media Assets; Marries MarketShare Predictive Analytics With Proprietary Bloomberg Data

Bloomberg Media, the global business and financial information and news leader, has partnered with MarketShare, the global leader in marketing analytics software for enterprise, to deploy MarketShare analytics technology that will connect Bloomberg Media advertising to business impact, guiding Bloomberg advertisers to the Bloomberg Media portfolios that yield optimal results. This technology partnership is central to Bloomberg Media’s most significant push into marketing analytics to date.

Bloomberg Media has deployed MarketShare Benchmark:Media, a revolutionary software application empowering brands and agencies to optimize marketing by connecting media investments to business results. Bloomberg Media now uses the application to help its advertiser partners optimize their marketing resource allocation across Bloomberg television, digital, radio and print outlets—including Bloomberg TV, Bloomberg.com, Bloomberg Radio, and Bloomberg BusinessWeek. Benchmark:Media is part of the MarketShare DecisionCloud™ platform for advanced marketing analytics.

The companies will also integrate proprietary Bloomberg data within the application—providing an unprecedented level of granular insight into Bloomberg Media’s role in driving sales and delivering business results, and allowing for more precise and actionable decisions for its clients.

Reflecting its commitment to the advancement of marketing analytics, Bloomberg Media also joins MarketShare in support of the ANA Genius Awards, the pre-eminent awards for marketing analytics innovation. Bloomberg Media is now the official Media Partner of the Awards, which are Presented by MarketShare.

“With the rise of data-driven brands, our advertisers are shifting away from ‘counting eyeballs,’” said Jacki Kelley, COO of Bloomberg Media. “They’re looking instead to understand how their investments with Bloomberg Media will drive bottom-line results. At Bloomberg—a company built on using data-driven intelligence to drive successful business outcomes—we saw this shift as a perfect opportunity to help guide our advertisers to the best possible advertising opportunities. And we saw MarketShare as the analytics technology partner to make that concept a reality.”

“In an analytics-driven world, the difference between successful and unsuccessful advertisers increasingly boils down to one thing: the ability to turn data into predictive insights,” explained Wes Nichols, co-founder & CEO, MarketShare. “Bloomberg, a company with data-driven business investment core to its DNA, is a company that clearly understands this. That’s why this partnership makes perfect sense—and why Bloomberg is ideally positioned to bring the marketing analytics revolution light years ahead.”

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About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 300,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government and Bloomberg New Energy Finance, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through television, radio, mobile, the internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 13,000 people in 166 locations around the world.

About MarketShare

MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. To learn more about MarketShare, visit http://www.marketshare.com. For further details on MarketShare’s ever-growing list of world class partnerships for distribution, knowledge integration and execution, visit http://www.marketshare.com/company/partners.

Media Contacts

For Bloomberg:
Drew Kerr, +1 212-849-8250, drewkerr(at)bloomberg.net

For MarketShare:
Abe Mezrich, +1 609-462-2870, amezrich(at)marketshare.com

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Abe Mezrich
MarketShare
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