The Americas Cake & Sugarcraft Fair Hosted by Satin Ice Attracts Thousands to Orlando, Florida

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Trade professionals, cake enthusiasts from around the world celebrate cake and sugarcraft

(Photo courtesy of Lotus Eyes Photography) Hundreds of competition cakes were on display at The Americas Cake & Sugarcraft Fair, Sept. 18 through Sept. 20 2015, at the Orange County Convention Center

This past weekend, thousands of trade professionals and cake enthusiasts from around the world came together for The Americas Cake & Sugarcraft Fair (TACSF) in Orlando, Fl. to celebrate the artistry and passion behind the cake and sugarcraft industries. The event was hosted by Satin Ice, a world-industry leader in premium rolled fondant cake icing, established in more than 65 countries.

The international cake and sugarcraft expo, which was open to both trade and the public Sept. 18 through Sept. 20, featured a jam-packed schedule of lively stage presentations; Cake Central’s Sugar Arts Fashion Show, showcasing one-of-a-kind edible couture; Cake Masters Magazine’s 8-foot-tall cake installation of Poseidon, God of the Sea, battling a giant octopus; hundreds of mesmerizing competition cakes; and more than 75 hands-on classes and demonstrations taught by the world’s best cake designers. The cake fair also featured a Live Global Cake Challenge, where 10 international teams battled for top honors with unbelievable, eye-catching cake masterpieces, naming of Team Ireland the ultimate victor; during the awards ceremony, award-winning cake decorator Betty Van Norstrand was also recognized with a Lifetime Achievement Award for her impressive pedigree within the cake design community.

Attendees were also be treated to multi-day appearances by celebrity guests like Buddy Valastro, TV’s favorite cake decorator; Roland Mesnier, former executive pastry chef to the White House; Mich Turner, cake maker to the stars; and Ron Ben-Israel, renowned for his $30,000 cakes.

Other show-stopping highlights include the Wedding Zone for “I do” inspirations; the Kids Zone for budding cake artists; a Chocolate Zone for an introduction to the art of chocolate making and molding, and an Author Zone featuring books written by cake fair instructors and headliners.

“The Americas Cake & Sugarcraft Fair was an overwhelming success, bringing together the most passionate group of industry professionals, hobbyists, and consumers from around the world,” said Kevin O’Reilly, founder of Satin Ice and TACSF. “Satin Ice is thrilled to have created this unforgettable experience and we look forward to seeing the cake fair grow in tandem with the popularity of cake decorating and sugarcraft industries in the U.S. and beyond.”

Partners and sponsors of The Americas Cake & Sugarcraft Fair are Satin Ice; Rich Products; August Thompson Corp. (Ateco); Prime Ingredients; DecoPac; Sterling National Bank; Somerset Industries Inc.; Cake Central; Martha Stewart Weddings; Cake Masters Magazine; American Cake Decorating and Edible Artists Network.

For more information, visit For exclusive news and a recap of show highlights, follow TACSF on Twitter, Facebook, and Instagram (@cakefair).

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Lyndsay Bouchal
Co-Communications, Inc.
+1 914.666.0066
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