Atlantic Information Services, Softheon to Present Complimentary Webinar on Upcoming Open-Enrollment Period for Public Insurance Exchanges

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Softheon founder, chairman and CEO Eugene Sayan will discuss which strategies will be most effective in the upcoming open-enrollment period for public exchanges during a complimentary webinar presented by Softheon, and managed and moderated by Atlantic Information Services.

The third open-enrollment period for public exchanges begins Nov. 1, and hundreds of health plans will participate. In order to have a successful open-enrollment period, plans will have to employ meaningful, forward-thinking outreach, engagement and education strategies. During “Open Enrollment Preview: How Lessons Learned Can Help Insurers and Brokers Win on Exchanges,” an upcoming complimentary webinar presented by tech firm Softheon, Inc., and managed and moderated by health business information publisher Atlantic Information Services, Inc. (AIS), Softheon founder, chairman and CEO Eugene Sayan will discuss tactics that can be employed to drive enrollment and expand health insurance coverage in public insurance exchanges.

In this hour-long Oct. 6 program, participants will get answers to these and other questions:

  • What tactics can health plans employ to improve member retention and attract new consumers?
  • How do demographic characteristics contribute to difficulties in reaching and enrolling consumers on the public exchanges?
  • What barriers to enrollment and outreach can carriers expect to face during this year’s open enrollment?
  • How can Web brokers assist health plans and federally facilitated exchanges in enrolling new consumers and improving member retention?
  • What goal-driven metrics and tools can be used to evaluate outreach and enrollment success?

A concluding Q&A session will offer the chance to pose questions to Mr. Sayan directly.

Visit for more details and registration information.

About Softheon
Empowering the nation's first state health benefit exchange since 2008, Softheon's vision and strategic direction address health care payer, provider and government agencies' goal of meeting Affordable Care Act milestones. Softheon provides HIX Integration, Direct Enrollment, Premium Billing and Edge Server solutions for insurance carriers of all sizes participating in Federal and State Health Insurance Exchange (HIX) Marketplaces. Softheon's Marketplace Connector Cloud (MC2) has been trusted by health plans, in all 50 states, as an accelerated federal, state and private exchange integration platform. Nearly 10% of all Americans who enrolled in Federal and State Based Marketplaces in 2015 coverage use Softheon MC2 platform for enrollment, premium billing and member services. Softheon MC2 is a Software-as-a-Service (SaaS) solution where insurers pay a one-time activation and ongoing PMPM fees for exchange members only, while eliminating most, if not all, risks associated with ACA enrollment compliance and other mandates. Softheon is an authorized web-broker entity and approved by the federal government to offer subsidized health insurance to Americans. To find out more about Softheon, visit

About AIS
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

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Shelly Beaird-Francois
Atlantic Information Services
+1 (202) 775-9008 Ext: 3064
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