Ice9 Interactive Wins Golden in A' Generative Design Awards

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Reflect by Ice9 Interactive wins Golden A' Design Award in Generative, Algorithmic and Parametric Design Competition.

Reflect by Afeef Zaman

Reflect by Afeef Zaman

A' Design Award and Competition is pleased to announce that the design project Reflect by Ice9 Interactive has been announced as a winner of the Golden A' Design Award in Generative, Algorithmic and Parametric Design Competition Category.

More on Reflect
Ice9 Interactive, the creative mind behind the award winning Generative work Reflect demonstrated “Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.” Learn more and download high-resolution photos at:

Project Members for Reflect
Reflect was realized by Afeef Zubaer Zaman, Fahim Ahmed and Shafiq Alam

The Golden A' Design Award
The Golden A' Generative Design Award is a prestigious award given to top 3% percentile designs that has exhibited an exemplary level of sublimity in design. Entries to the A' Generative Design Award and Competition are peer reviewed and anonymously judged by an expert jury panel of design scholars, professionals and editors. Laureates of the A' Generative Design Awards are granted a series of PR and Publicity tools to help celebrate the success of winning the accolades such as invitation to join the World Design Consortium. Award winning designers are invited to attend the black-tie award ceremony in Como Lake / Italy to retrieve their almanac of best designs, design excellence certificates and exclusive 3d printed metal award trophies. Entries to the A' Design Award & Competition are ongoing and results are announced every year on April 15, during world design days.

About A' Design Award and Competition
A' International Design Award and Competition has a philantrophic goal to improve the quality of life of citizens worldwide by pushing designers, product manufacturers and brands worldwide to come up with superior products and projects that benefit society. In order to achieve this mission, the A' Design Award & Competition aims to highlight and promote the very best design work in all disciplines from all countries to create a global awareness and appreciation for good design. Learn more about the A' Design Awards at:

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A' Design Award
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A' Design Award & Competition
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