King of Prussia, PA (PRWEB) September 24, 2015
This week, the nation’s largest professional media and non-personal promotion planning and buying company dedicated solely to life sciences and leader in audience-insights-driven planning, CMI/Compas, announced the appointment of Wayne Obetz as the company’s Vice President of Investment Analytics & Decision Sciences. He will be responsible for leveraging the company’s proprietary ByDoctor® data representing over 1.5 million HCPs, along with client-specific data, predictive analytics and machine-learning algorithms to refine promotional-mix recommendations that are proven to generate tangible business growth.
“Wayne’s analytical expertise, coupled with his leadership skills, make him the best candidate for helping us successfully achieve the promotional goals of our pharmaceutical, biotech and medical device customers,” said Dr. Susan Dorfman, CCO of CMI/Compas, to whom Obetz will report directly. “Our focus on leading the industry in agile marketing and promotion with measurable, actionable, accountable and informed promotional planning prompts us always to understand the customers to whom we deliver messages – thus being accountable for our every investment decision. Obetz will be instrumental in contributing strategic data insights that will lead to continued innovation for our core business.”
A strategic thinker with over twenty years of experience in effectively organizing information resources and finding the patterns within them, Obetz held various management positions in some of the world’s largest pharmaceutical companies, spearheading promotional investment analytics and optimization initiatives. He holds a PhD in Statistics from the University of Pennsylvania.
Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.