(PRWEB) September 24, 2015
Skyword, Inc, the leading content marketing platform and services company, announced the opening of a new, expanded office space at One PPG Place. The company moved its operations from Three Gateway Center to the new location to accommodate its continued need to grow its development, engineering, and product management teams.
Skyword brings together enterprise-class technology, a network of 4,600 professional freelancers, and in-house editorial and project management services to help global brands connect with their audiences through original storytelling. Using Skyword's platform, brands have the ability to publish stories at scale, establish a seamless workflow, and manage the creation process in one place.
Skyword powers content marketing initiatives for brands and publishers, including Autotrader, Entertainment Weekly, IBM, Iron Mountain, MasterCard International, United Way Worldwide, and more.
Headquartered in Boston, the company’s technology and development team is based in Pittsburgh, led by Chief Technology Officer John Mihalik. Mihalik plans to grow the team 20 percent by the end of this year.
“The move to PPG marks a major milestone for Skyword,” said Mihalik. “Over the past few years we’ve built a software that empowers brands to adopt an entirely new model for reaching customers. Technology is key for brands to scale these efforts, and we're proud of the work our team in Pittsburgh is doing to make the Skyword Platform a critical tool.”
As brands look to differentiate themselves among audiences that have become blind to many forms of traditional advertising, informing and entertaining consumers through original, sustainable storytelling is becoming a key way to build audience and revenue. According reports by Content Marketing Institute and MarketingProfs, more than 86 percent of B2B and 77 percent of B2C organizations use content marketing.
“We’re thrilled about the expansion of Skyword’s offices,” said Tom Gerace, founder and CEO. “This move allows us to take advantage of the software development talent in Pittsburgh as we transform how today’s leading brands are marketing today.”
Skyword’s new address is:
One PPG Place
Pittsburgh, PA 15222
Phone numbers remain the same.
Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, Mass., with offices in Miami, Fla., Palo Alto, Calif., and New York, N.Y. The company’s technology center is located in Pittsburgh, Pa. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.
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