SourceLink Presents Webinar on Banking Trends and Strategies Alongside Mintel Comperemedia

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VP of Financial Services Research at Mintel Comperemedia, Susan Wolfe, joins SourceLink for webinar exploring financial services trends and research

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The timing of this webinar is perfect for our banking clients and contacts as they begin planning their 2016 marketing strategy

SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, will be partnering with Mintel Comperemedia for an upcoming webinar focusing on retail banking trends, marketing volumes, and bank marketing strategies.

Mintel Comperemedia Vice President of Financial Services Research, Susan Wolfe, will join SourceLink for this special one-hour webinar session. Wolfe will discuss industry developments and bank marketing tactics, and will explore Mintel Comperemedia’s competitive research in mail and digital volumes thus far in 2015.

The session also focuses on multichannel marketing strategies for banks, how smaller and mid-size banks can compete with national bank chains, and how banks are positioning themselves to be solutions providers. In addition to bank marketing insight and proliferation, Wolfe will answer audience questions and offer strategic advice for bankers planning their 2016 budgets.

"The timing of this webinar is perfect for our banking clients and contacts as they begin planning their 2016 marketing strategy,” shared Cathy Heckman, SourceLink’s Corporate Marketing Director. “We are pleased to work alongside a respected company like Mintel to present this information in an easy to digest format, and to be able to utilize Susan Wolfe’s industry expertise.”

This retail banking webinar is the second of three webinars in SourceLink’s fall series. The previous webinar explored steps to mapping the customer journey, and the next webinar, in November, explores emerging direct marketing technologies. To register for any or all of these sessions, go to

About SourceLink
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit

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Cathy Heckman
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