Profiting From the Pope - For Some, Retailers Have Gone Too Far By Trying to Make Money Off of the Pope's Visits

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Internationally Recognized Sales and Marketing Expert William Guidry Conducts Google Survey Finding That almost 57% of Americans Are Fed Up With Retailers Profiteering From the Pope. Sales and Marketing luminary weighs in on how aggressive short-term sales tactics can hurt retailers' long term outlook in 2015 and beyond.

Internationally Recognized Sales and Marketing Expert William Guidry Conducts Google Survey Finding That almost 57% of Americans Are Fed Up With Retailers Profiteering From the Pope

When it comes to pushing sales ahead of and during the Pope’s visit, Americans are fed up — at least according to the results of a recent Google Survey: “The Pope and Business: Do You Think Retailers Have Gone Too Far By Trying to Make Money Off of the Pope's Visits?”

Querying almost 1,500 Internet users nationwide, a little over 56 percent of a key demographic answered “yes” to that question. What’s so significant about this latest factoid? According to William Guidry, the internationally recognized sales and marketing expert who orchestrated the survey, this information is useful for small businesses deciding how aggressive to be in their Papal sales promotions. The survey suggests retailers risk alienating potential customers by running sales during the Pope’s visit, and being overly aggressive with their Papal sales promotions.

This is particularly true among retailers whose core target demographic consists primarily of Millennials. Among those polled aged 18-24, nearly 60 percent are fed up with the increasingly aggressive practice of initiating sales and promotions to coincide with the Pope’s visit.

“Retailers can capitalize on this information and build goodwill with their customers by publicly announcing their refusal to initiate Papal sales.” says Guidry who consults with several marketing firms, including Entrenova LLC (http://www.entrenova.net). “Instead of following the “Profit From the Pope” trend, retailers can win the hearts, wallets, and long-term loyalty of customers by acknowledging the Pope’s visit as a time to spend in reflection, in lieu of fighting crowds and waiting in long lines.”

But that’s not all – the survey itself, when tied to other forms of market research, is an excellent tool for small businesses to gain the type of market insight that would otherwise be impossible to attain so quickly and inexpensively using traditional methods.

“Capitalizing on Google Consumer Surveys can yield useful market intelligence typically only available to large corporations and institutions with large market research budgets,” says Guidry, “The survey can help one discover what customers really want quickly and inexpensively; providing business owners an opportunity to adjust their plans in real-time and swiftly respond to customers’ ever-changing demands.”

A summary of the survey results, complete with charts, high-resolution photographs, and additional expert insights can be found by visiting:

http://www.entrenova.net/research/Profiting_From_The_Pope.pdf

The complete survey results can be seen here:

http://www.google.com/insights/consumersurveys/view?survey=fa4g5xtmqw7fm

About William Guidry
Currently the Manager of several enterprises, including Entrenova LLC, William Guidry has consulted for dozens of companies, is currently under contract to author a book, and has submitted featured content to media and publishing outlets worldwide. After building his own successful sales and marketing operations, Guidry has developed affordable turn-key marketing systems for other small businesses in specific, targeted industries. He’s available for consulting, interviews, and speaking engagements.

Contact:
William Guidry
will(at)entrenova(dot)net
650-690-2259
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