EliteOps Energy Strips Starts Crowdfunding Campaign to Prepare for Official National Product Launch

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EliteOps Energy Strips, a new energy supplement that dissolves on the tongue, initiated a fundraising campaign on the popular crowdfunding site, Indiegogo. The funds raised will be used to prepare for the product's national launch next month.

Delray Beach-based company NexGen Brands launched a campaign this week on the popular crowdfunding site, Indiegogo, to promote their new product EliteOps Energy Strips. EliteOps Energy Strips are edible strips that deliver 100 mgs of caffeine and a blend of B-Vitamins by dissolving on the tongue.

The product was created to provide a specific and effective amount of caffeine in a light and easy-to-carry package. The strips are approximately (1) inch by (1.25) inches, hermetically sealed in a foil pouch, and deliver the benefits of traditional energy products, without the need for liquid of any kind.

Ray Welch, CEO of NextGen Brands, believes that EliteOps Energy Strips have the potential to become a major player in the $1.6 billion energy “shot” industry.

“Many energy products claim to be difference-makers in the energy category, but EliteOps Energy Strips are truly unique” Welch said. “The strips deliver 100mgs of caffeine plus 100% of the recommended daily allowance of B-Vitamins, and, they deliver it with no calories, no sugar and no need for liquid of any kind. They are completely portable.”

In order to propel the new product into the market, NexGen Brands hopes to raise an additional $25,000 with the Indiegogo crowdfunding campaign (http://www.indiegogo.com/projects/eliteops-energy-strips). The funds will ultimately allow the product to have a more dominant presence at the National Association of Convenience Stores Convention and Trade Show (NACS) in Las Vegas in October, during which the product will declare its official national launch.

Those who contribute to the campaign financially will receive a myriad of perks – from branded t-shirts, hats and product samples at lower levels – to exclusive invitations to the official launch party in Las Vegas.

“The funds will not only cover the costs for attending the trade show, but they will also allow us the exciting opportunity to network with retailers, distributors and industry VIPs in the most Vegas of ways -- a launch party,” Welch said.

So far, the product has been well-received during its soft launch phase and is currently available in more than 300 retail locations, selling for $5.99 per pack of eight strips. EliteOps Energy Strips are currently only available in one flavor, FIERCE ARCTIC MINT. A second flavor is scheduled for release later this year.

For more information on EliteOps Energy Strips, visit http://www.eliteopsenergy.com or call 888-658-5240.

About EliteOps Energy Strips

EliteOps Energy Strips are the latest innovation in the energy supplement category. They are individually wrapped strips which when placed on the tongue dissolve and provide 100mg of caffeine and a blend of B-Vitamins. They are portable, convenient, effective, and, at a suggested retail price of $5.99 per box of 8 strips, cost-effective. EliteOps Energy Strips are currently available in one flavor, Fierce Arctic Mint. A second flavor is scheduled for release later this year. For more information, visit their website at http://www.EliteOpsEnergy.com.

About Indiegogo

Indiegogo is a way for people all over the world to join forces to make ideas happen. Since 2008, millions of contributors have empowered hundreds of thousands of inventors, musicians, do-gooders, filmmakers—and other game-changers—to bring big dreams to life. For more information visit their website at http://www.Indiegogo.com


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Joe Librizzi
NexGen Brands
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