Six Leading Digital Media Networks for Millennial Sports Fans Kick Off Inaugural SportsFronts in Brooklyn

Share Article

Founding participants - Whistle Sports, The Players’ Tribune, Bleacher Report, FloSports, Nitro Circus, and ThePostGame - present to brand marketers and advertisers looking to reach young sports fans

Hashtag Sports today announced the schedule for the inaugural SportsFronts series to be held during the 3-day Hashtag Sports Fest expo and conference at the Brooklyn EXPO Center on October 20, showcasing six leading digital networks creating original video programming for millennial sports fans.

The 2-hour event will consist of a series of engaging presentations from prominent digital-first sports publishers, offering innovative content formats and partnerships with some of the world’s premier teams, leagues, brands, and athletes.

Sports is among the most popular and engaging genres for young viewers and is well-positioned to thrive in an increasingly fragmented media landscape and rapidly evolving multi-screen world. According to Nielsen's 2014 Year in Sports Report, viewers 18-34 posted a 53% increase in digital viewing from Q2 2013 to Q2 2014.

The SportsFronts’ six inaugural participants will each present to an audience of brand marketers and media buyers seeking to reach and engage the elusive 13-34 year old demographic of digital-native, multi-platform sports fans and athletes. The rapid growth of digital video advertising combined with the unique media consumption habits of young sports fans makes for a truly exciting event. View the full schedule below to learn more.

3:30pm ET - Whistle Sports

“Whistle Sports is a Social Sports Media Company that entertains, engages and empowers today’s generation with fun, real, cool, and unexpected content and activations. We attract a highly-engaged, 13-34 year old Millennial audience of avid sports video viewers who are sports, video, digital, social, and brand influencers.”

3:45pm ET – The Players’ Tribune

"The Players’ Tribune is a new digital media platform dedicated to empowering athletes with the tools they need to tell their stories. Founded by Derek Jeter, the site features first-person essays, an array of video content, podcasts, and original photography, bringing fans closer to the games they love while providing a unique insight into the daily sports conversation."

4:00pm ET – Bleacher Report

"Bleacher Report, a division of Turner Sports, is the leading digital destination for team-specific sports content and real-time event coverage, and is one of the fastest-growing digital properties in the United States. We take a cutting-edge approach to sports content production and delivery based on the most relevant information for each sports fan. With that, we keep fans 'in the know' and ahead of the game at all times."

4:30pm ET – FloSports

“FloSports is a leading sports media company that is unlocking a world of sports coverage via original programming and live streaming video of sports such as wrestling, Brazilian Jiu-Jitsu, elite fitness, track and field, softball, gymnastics and more. FloSports plans to take attendees into our world of sports, athletes, live events, and make you 'Feel The Sweat'.”

4:45pm ET – Nitro Circus

“One of the most prolific content production entities in sports, Nitro Circus creates full length feature films, heart wrenching documentaries, network TV specials, unscripted reality TV series, numerous digital series, right down to 15 second instagram clips and Snapchat stories.”

5:00pm ET – ThePostGame

"Sports fans are the most engaged of all consumer audiences and TPG Studios, the creative services and production division of ThePostGame, has pioneered content marketing to this crucial group. With original video programming ranging from custom segments to 18-episode series, TPG Studios has created some of the most provocative, arresting and inviting ad content for brands engaging the full spectrum of sports fans."

“With this impressive lineup for the inaugural 2015 SportsFronts, we are anticipating great interest and excitement from marketers and media agencies seeking to reach and engage today’s young sports fan through premium original digital video programming,” says Steve Cobb, Co-Founder of Hashtag Sports. “Sports fans have demonstrated an insatiable appetite for original video programming across social, mobile, online, and OTT platforms, and we are excited to showcase some of the leaders in this new wave of sports media brands for the digital era.”

For more information about the SportsFronts, go to and follow the conversation on Twitter at #SportsFronts.

For questions or media inquiries about Hashtag Sports Fest, please contact press(at)hashtagsports(dot)com.


About the SportsFronts:

The SportsFronts is a new annual series of presentations created to connect brand marketers and media buyers with digital publishers and content creators that reach young sports fans. The goal is provide a marketplace and platform for the new wave of innovative sports digital networks to tell their stories, announce new programming, and connect with brand marketers.

About Hashtag Sports Fest:

Hashtag Sports Fest is a 3-day expo and conference that will showcase how digital media and emerging technologies are shaping the future of sports. With over 100 executive speakers and 30 cutting-edge exhibitors covering topics ranging from virtual reality to daily fantasy sports, this event will be critical to discovering the unique challenges and opportunities presented by today’s connected fan and athlete.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Steve Cobb
Hashtag Sports
+1 (202) 531-8943
Email >
since: 07/2011
Follow >
Follow us on
Visit website