Livemercial Announces New Offices In Lacrosse, Indiana To Incubate Mobile Technologies For The Direct Response Industry.

Share Article, the company that created the benchmark by which all As Seen On TV and direct response products are marketed today, is opening offices in the small town of LaCrosse, Indiana to incubate new mobile technologies.

LACROSSE, IN —, an online technology and media company, today announced plans to locate offices in LaCrosse, Indiana. The space will be used to incubate new mobile technologies while leveraging Livemercial’s success in the direct response and lead generation categories. The site is scheduled to open in October 2015.

“Putting offices in a small town like LaCrosse provides a distraction free environment for Livemercial to build upon its core technologies and develop a new mobile platform,” said Johnny Mathis, Chief Executive Officer for Livemercial. “I’m excited to extend Livemercial’s services, and I’m even more excited to develop them in a small town like LaCrosse.” LaCrosse is a family-oriented community with small town values and community pride. Mathis chose such a community as their hard-working ethic and small town values compliments Livermercial’s foundation built upon hard work, progressive thinking, creativity, and an entrepreneurial spirit. “A company like Livemercial really has a chance to further grow and transform this farming community into a small media and technology hub, providing more opportunities for jobs to the local community’s residents,” said Mathis.

Creating technology and online media opportunities is nothing new for Chief Executive Officer, Johnny Mathis. He started Livemercial in 2001 in a small office located at the Porter County Airport and within a year had expanded into one of the county’s most prestigious buildings located in the Eastport Technology park, also now home to the Ivy Tech Community College. At its height between 2008 and 2010, Livemercial employed hundreds of high paying jobs in the Northwest Indiana region with average salaries greater than $70,000 a year. “Most of the positions at Livemercial were internally trained positions. With the exception of a few internal attorneys and CPA’s, working at Livemercial is a truly unique experience and the type of jobs that schools in this area are not training for. As a result, we have always taken great pride in the fact we can create great, high paying jobs in the technology sector resulting in more than just corn fields in Indiana,” Mathis said.

About Livemercial - Livemercial is a pioneer in online direct response marketing, or “infomercials.” Using its advanced online technology Livemercial has generated over a billion dollars in online sales by making it easier to put products in people’s hands with its simple intuitive ordering process. In addition to its advanced ordering technologies, Livemercial has developed an extensive internal media technology that matches products and services to potential buyers. Livemercial sold more than $44 million worth of products online in 2001, the first year Livemercial was incorporated. Since then, Livemercial has marketed more than 3,000 brands, and delivered more than $1 billion in online sales by the end of 2008. In 2007 Livemercial created a separate division to solely focus on lead generation and helping the live seminar industry fill rooms with potential customers. In 2009 Livemercial was an Inc 5000 company, with offices throughout the United States and Europe.

About Johnny Mathis - As with many entrepreneurs’ stories, Johnny Mathis, Jr. reached bottom just before he found success. With the last $150 he had to his name, Mathis started Livemercial with an idea to solve an everyday problem.
Mathis saw that marketing companies lacked a convenient way to extend their television advertising to online video. Before widespread broadband access, only a fraction of online shoppers were willing to commit the time needed to download a video advertisement over a dial-up connection. To solve that issue, Mathis taught himself the computer programming skills needed to create a precursor to instant-on streaming video. To convince clients to try an unproven concept with an unproven company, Mathis offered a no-risk, arrangement where clients would pay nothing up front in exchange for paying a commission on each online sale Mathis delivered.

The video player was an instant success at increasing video views from less than 10 percent to almost 100 percent. But, Livemercial’s pay-for-performance arrangement focused on sales, not video views. To convert more traffic into sales, Mathis quickly shifted his business from a technology provider to a marketing company that used in technology to drive sales.
Mathis has won many accolades, including Northwest Indiana’s 20 under 40, NWIGQ Entrepreneurial Excellence award, and many others.

Mathis is also an accomplished violinist and composer, as well as a certified commercial pilot. Mathis lives in LaCrosse with his daughters Tori and Gweneth, and sons Cody and Jackson.

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