Refashioning Korean Culture: South Korean President Park Geun-hye to announce new global cultural enrichment initiative in New York

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The ceremony will include a digital interactive exhibition presenting Korean cultural contents, the unveiling of a new "Korean Seal of Excellence," and a recognition for influential supporters of Korean culture in the US.

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Korean food, fashion, design, and other representative cultural contents will be on display

President Park's...[formal] recognition of a select group of influential figures in the United States...will be a step toward developing alliances...[with] cultural leaders across a wide range of fields.

President Park Geun-hye of the Republic of Korea will be attending Refashioning Korean Culture on Monday, September 28th, to make an announcement marking the official launch of the Korean government's plans for cultural expansion and growth throughout the world. The ceremony is set to take place at the Korean Cultural Service New York (KCSNY) at the Consulate General in New York City.

The President will be defining the framework for the development of global culture networking with a model exhibition, unveil a new "Korean Seal of Excellence" to mark the authenticity of cultural assets, and hold a recognition ceremony for a group of valuable individuals of the United States who have been selected for their influential support of Korean culture.

President Park's visit to the KCSNY will solidify her stance on the two main pillars of her agenda—cultural enrichment and creative economy—and affirms her global policy goals of expanding Korea's cultural enterprise. This will be the first time that a Korean president visits one of the 28 total Korean cultural centers based in major cities around the world including Paris, London, Tokyo, Sydney, and Beijing.

Leading up to this event, the President has continued to express her resolve for culture to become Korea's primary diplomatic and economic platform, and since 2013 has established the Presidential Committee on Cultural Enrichment.

The decision to make the announcement in New York highlights Korea's recognition of New York City as the culture capital of the world. Kim Jongdeok, Minister of Culture, Sports and Tourism of the Republic of Korea, announced in August that New York and Paris will be the primary "cultural hubs" from which all overseas Korean cultural centers and affiliated organizations—such as the Korea Tourism Organization, Korea Creative Content Agency, and the Korean Film Council—are to take direction, as the Korean government aims to base its efforts for expansion in the most culturally diverse and competitive locations in the world.

President Park's statement during Refashioning Korean Culture in New York will include a detailed blueprint for Korea's cultural growth on an international scale, and will be followed by an inauguration ceremony for a Korean culture experience hall, which will serve as a prototype for future displays at other Korean cultural centers. The exhibition will showcase traditional elements of Korean culture—including food, fashion, and design—through Korea's advanced technology, and incorporate digital components for an interactive experience.

Furthermore, President Park will be assigning the newly minted "Korean Seal of Excellence" to key contents in the exhibition including the Korean traditional dress hanbok, fermented foods, and traditional craftwork, designating their value and authenticity as the most significant among Korean culture.

President Park will also formally show recognition and appreciation for a select group of influential figures in the United States who continue to support Korean culture. This will be a step toward developing alliances in the arts and humanities sectors through the support of cultural leaders across a wide range of creative fields. Echoing her "Life with Culture" policies in 2013 that set independence, co-existence, and fusion as the "new framework for cultural policy in the era of cultural enrichment," it signifies Korea's aim to work in close partnership and support with key cultural assets across the world, building and joining a global culture network.

"In announcing her global cultural initiative at the Korean Cultural Service New York, President Park is demonstrating real, viable ways to expand Korea's cultural enrichment initiative on a global scale and through the connection of traditional and modern values," said Oh Seung Je, Director of the Korean Cultural Service New York. "It is a powerful indication of her commitment for the cultural arts and humanities. It is all the more meaningful that she has chosen New York to launch this program, identifying this great city as the cultural center of the world."

President Park's visit to the KCSNY is her final scheduled agenda during her visit to New York from September 25th to September 28th to attend the United Nations Sustainable Development Summit 2015 and the 70th Session of the UN General Assembly (UNGA) to assert Korea's position on numerous global issues concerning peace, security, development and climate change.

About Korean Cultural Service NY

Inaugurated in 1979, the Korean Cultural Service New York (KCSNY) is a branch of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea. Under the authority of the Consulate General of the Republic of Korea in New York, KCSNY works to promote cultural arts exchange and stimulate interest in Korean culture through various opportunities. KCSNY provides diverse activities including exhibitions, concerts, film festivals, and educational programs. KCSNY is located at 460 Park Avenue (at 57th Street), 6th Floor, New York City.
http://www.koreanculture.org

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