Best Western Reinvents Its Mobile Guest Experience With Launch of New Mobile Website and Apps

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Best Western International has launched its next generation release of mobile apps. This marks the second in a three phase plan to redesign Best Western’s digital platform, including introducing a newly redesigned and fully responsive bestwestern.com in the spring of 2016.

Best Western International

'With our mobile first mindset, we are reinventing our guests’ mobile experience from top to bottom and providing a state of the art platform to connect with Best Western.' - Dorothy Dowling, SVP Marketing & Sales

Best Western International reimagined its online booking experience by starting where many of its customers do—on their smart phones and tablets. By adopting this mobile first mentality, the company has created a guest experience based on a clean, uncluttered interface that is easy to use and provides the information guests want.

The launch of the mobile website is the second phase in a three phase plan to redesign Best Western’s digital platform, which includes discarding the best website in the hotel industry (Compuware; Best of the Web Gold Award; 2012-2015) and building an entirely new bestwestern.com. As of August 2015, the brand launched new property websites for more than 2,000 properties across North America and in spring 2016, Best Western will unveil the new fully responsive bestwestern.com.

“With our new mobile website and apps, we have built simple, seamless online experiences designed to increase bookings, create guest loyalty and set expectations for an exceptional guest experience,” said Dorothy Dowling, senior vice president, marketing and sales. “With our mobile first mindset, we are reinventing our guests’ mobile experience from top to bottom and providing a state of the art platform to connect with Best Western.”

To view the video asset associated with this release, please visit: https://www.youtube.com/watch?v=O3Hl0Wf7AoI

Features of the new Best Western mobile website and apps include:

  • Innovative hotel comparison view
  • Improved search function with ability to filter results based on rate, amenities, etc.
  • An engaging map-based feature which shows nearby attractions and points of interest
  • An enhanced visual design incorporating more images and rich media
  • Best Western Rewards® integration to encourage earning and redemption of points

“With this next generation release of the Best Western mobile website and apps, our goal is to increase engagement and help users complete the booking process. We have added features that users will find to be familiar, useful and incredibly easy to use in order to plan, research and book their travel using their favorite device,” said Greg Adams, vice president of business technology and eCommerce.

To download the smart phone mobile app for iPhone, please go to: http://itunes.apple.com/us/app/best-western-to-go/id343620821?mt=8

To download the smart phone mobile app for Android, please go to: https://play.google.com/store/apps/details?id=com.bestwestern.android

About Best Western International
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vīb® and BW Premier Collection®. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards.
*Numbers are approximate and may fluctuate.

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Laura Cherry
Best Western International, Inc.
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Owen Clark
Allison + Partners
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