Samsung to Discuss Keys to Omni-Channel Engagement at 2015 Engagement & Experience Expo

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Will share first-hand insight on how to leverage customer data to execute highly personalized experiences

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Samsung will show us what they’ve learned and the success they’ve found with humanizing customer data and using it to deliver truly personalized experiences.

Tim Benner, Senior Director of Marketing Science and Strategic Analytics for Samsung Electronics America, is on tap to present a session titled, “How Samsung Activates Customer Data to Deliver Omni-Channel Engagement That Drives Business Results,” at the 2015 Engagement & Experience Expo. The 5th annual Engagement & Experience Expo, powered by Loyalty360, will be held November 9 – 11 in Dallas, Texas.

In the session, Benner will be joined by Rosetta Consulting’s Ray Lansigan to discuss the importance of understanding customers to deliver tailored, real-time interactions. Attendees will learn how Samsung makes sense of complex data to uncover insight about core customers’ shopping habits and predictively engage customers on a 1:1 level.

“We are hearing more and more about the challenge to make personalization more ‘human,’ so it’s exciting to have Samsung join us to share their story,” commented Loyalty360 CEO Mark Johnson. “Samsung will show us what they’ve learned and the success they’ve found with humanizing customer data and using it to deliver truly personalized experiences.”

Engagement & Experience Expo is a forum for marketers and other customer-focused professionals to network with each other, learn business intelligence, gain best practices and discover new tools, technology and solutions. The three-day event includes a full slate of interactive sessions, dedicated networking events, exhibits, case studies, industry research, and a presentation of the 2015 Loyalty360 CX Awards.

“We’ve truly been listening to our members and the customer experience community to understand what the pain points are. We are using that feedback to shape this year’s event,” remarked Johnson. “We have a full slate of sessions that address the challenges that brands tell us they are facing and I’m confident that attendees will take away valuable insights and new connections that will have a positive impact on their businesses.”

The 2015 Expo will feature the release of white papers and case studies from several event sponsors, as well as expanded media coverage and industry analysis.

Title sponsors of the Engagement & Experience Expo include: Ansira, Brierley+Partners, Clutch, Deluxe, EMC, Gold Group, Inquisium, Kentico, Lenati, and Stellar Loyalty.

To register for the upcoming Engagement & Experience Expo, please visit:

About Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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