Viactiv® Calcium Soft Chews Cheer On Varsity Spirit, Awards Grants to Winning Teams in Support of Strong, Healthy Bones

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Viactiv Calcium Soft Chews and Varsity Spirit Announce the Winners of the #TeamBeActiv Sweepstakes; Calcium and #SpiritMatters

Viactiv Soft Chews

Varsity Spirit’s partnership with Viactiv has been an optimal platform for the brand to speak to a large segment of active, young women who care about health and fitness.

In celebration of National School Spirit Day today (#SpiritMatters), Viactiv®, the #1 doctor-recommended calcium supplement chew, and Varsity Spirit, the leader in cheerleading and dance team education, announce the five cheer team winners of the #TeamBeActivSweeps. Since 86% of teen girls have calcium deficient diets*, the partnership and sweepstakes was developed to educate young women on the importance of calcium for strong, healthy bones. The five winners, which include team members from Hunter High School, Santa Rosa Junior College, Brookfield Central High School, Dover High School and Doral Academy will each receive a $500 grant from Viactiv for team fundraising efforts, their winning photo featured in American Cheerleader magazine and Viactiv Calcium Soft Chews for their whole squad. Well over 200 team members submitted their #TeamBeActiv photos on Instagram showcasing basket tosses, pyramids and cheer spirit to help launch Viactiv’s new Instagram channel (to see the winning photos visit Instagram.com/Viactiv).

“Varsity Spirit’s partnership with Viactiv has been an optimal platform for the brand to speak to a large segment of active, young women who care about health and fitness, yet may not be aware that their diets are lacking in critical nutrients and supplements,” says Marlene Cota, Vice President of Corporate Alliances for Varsity Brands, headquartered in Memphis, Tennessee. “Over the summer camp season and through our fall events, we’ll be providing almost 400,000 Viactiv Calcium Soft Chew samples to young women through our organization.”

“Our partnership with Varsity has been important in shifting the dialogue to teen girls and their parents, speaking directly to the next generation of calcium users at a time when they need it most,” says David Claroni, VP of Sales and Operations at Viactiv. “It’s something that teen girls and their moms can focus on together and Viactiv is here to help supplement when daily diet falls short.”

Teen calcium deficiency comes at a critical time when their bone mass is developing, reaching peak bone mass by age 20. Because many teens are starting at too low of a place due to lack of calcium in their diets, they’re already at a disadvantage for not banking enough for the long term.

For more information about Viactiv, visit http://www.Viactiv.com. To see the winning team photos or get a printable coupon, visit Viactiv on Instagram or Facebook.

About Viactiv:
Viactiv Calcium Soft Chews, available in milk chocolate and caramel, makes fulfilling the calcium needs of young women easy and enjoyable. Just two chews daily provide most women with 100% of their calcium needs. Viactiv Calcium Soft Chews are sold at major retailers nationwide, including CVS, Rite Aid, Target, Walgreens and Walmart, as well as online at http://www.drugstore.com./. To learn more about daily calcium needs and the role of calcium, LIKE Viactiv on Facebook and follow them on their new Instagram channel @Viactiv.

About Varsity Spirit:
Memphis-based Varsity Spirit has been a driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, of which more than 350,000 cheerleaders and dancers attend each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 1,200 employees have been helping raise cheerleading’s influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit http://www.varsity.com or http://www.varsitybrands.com.

*PDF jn.nutrition.org at STANFORD UNIVERSITY MEDICAL CNTR, on November 11, 2013

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Ashley Hughes
Robin Leedy & Associates
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