Goodwill Manasota Designs, Launches Internal Wellness Program

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Goodwill's 'GoodWellness' program addresses mental health, nutrition, family support, financial wellness and fitness.

The fitness center at Goodwill Manasota's corporate campus in Bradenton

In order to encourage its team members to pursue a healthy lifestyle, Goodwill Manasota included a fitness center when it built its corporate campus in Bradenton

"We have always worked to make sure everyone has access to education and ongoing training, and this [program] is a natural step in ensuring our team can thrive in all areas of their lives,” said Bob Rosinsky, president & CEO of Goodwill Manasota.

Goodwill Manasota recently launched an internal wellness program featuring a holistic approach called “Good Wellness,” which seeks to create an environment to foster and encourage team members to invest in themselves and family members, while continuing to provide support for ongoing daily challenges. A foundation of the program is a 48-page, step-by-step resource book that guides team members through daily steps necessary to be preventative and ensure a high quality of life both at work and at home.

This program is just one example of the innovative services and programs already provided by the nonprofit as an investment in its professional team: after employment begins at Goodwill, team members are given an assessment through the GoodwillWorks!® program, which aims to highlight areas that need improvement. Team members take classes while on the clock to improve workplace behaviors and skills; when classes are completed, team members are re-evaluated and awarded their “Role Model” worker badge. Team members are also assigned a “Good Partner Coach” who acts as a life coach and case manager, there to assist with any challenges that may arise in the employees’ lives.

“Goodwill Manasota has always looked and treated its team members as part of our Goodwill family. We have always worked to make sure everyone has access to education and ongoing training, and this is a natural step in ensuring our team can thrive in all areas of their lives,” said Bob Rosinsky, president & CEO of Goodwill Manasota. “The Good Wellness program was created to expand upon the belief that we can truly change lives through the power of work – not just in the wider community, but also within our organization.”

The main focus of the program is to create a workplace of healthier, happier team members who proactively monitor their well-being through increased education and company-wide initiatives. Areas addressed include mental health, nutrition, family support, financial wellness and fitness, as well as providing additional resources and discounts for related programs, services and businesses within all of these areas.

The National Center for Chronic Disease Prevention and Health Promotion has asserted that programs that promote healthy workplaces can improve the lives of workers while lowering costs for employers. In its “At A Glance 2015 Workplace Health Promotion,” it asserts that:

  •      Four of the 10 most expensive health conditions for US employers – high blood pressure, heart attack, diabetes and chest pain – are related to heart disease and stroke;
  •      Productivity losses linked to employees who miss work cost employers $225.8 billion, or $1,685 per employee, each year; and
  •      Full-time workers who are overweight or obese and have other chronic health problems miss about 450 million more days of work each year than healthy workers. The result is an estimated cost of more than $153 billion in lost productivity each year.

Goodwill has forged strategic partnerships within its service area of Sarasota, Manatee, Hardee and DeSoto counties in order to support its team members’ efforts to lead healthy lives. The 48-page resource guide, which will be distributed to all of Goodwill’s nearly 900 employees, was sponsored by Cigna and supported by USI Insurance Services, Youfit Health Clubs, Crunch, WellDyne Health, MEDI Weight Loss and the Sarasota YMCA.

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Kelly Davis Strausbaugh
Goodwill Manasota
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