“We knew that people enjoyed drinking, but we may have underestimated just how much of a demand there was for innovation in this category,” commented Jayme Smaldone, CEO of Mighty Mug. “Our barware is clearly a game changer"
Rahway, NJ (PRWEB) September 27, 2015
Some ideas come to life in the right time and right place. All signs are pointing towards Mighty Mug Barware – innovative barware that won't fall over – being one of those ideas. The company recently celebrated the smashing ongoing success of their Kickstarter fueled by drinkers, boaters and RV owners who have had enough of spilled drinks and broken glasses.
Most people have experienced the headache and annoyance of a glass or cups falling over, with the mess that follows. It's certainly not something anyone wants to experience, and for some people – boaters, RV owners and those who drink often this can happen on a fairly regular basis. Fortunately, Mighty Mug Barware has launched a crowdfunding campaign of Kickstarter to bring to market an innovative line of barware that helps solve this problem - glassware that actually grips when hit. The company recently celebrated the remarkably quick success the campaign has seen, raising their $5,000 target goal of funding in 12 hours and still going strong.
“We knew that people enjoyed drinking, but we may have underestimated just how much of a demand there was for innovation in this category,” commented Jayme Smaldone, CEO of Mighty Mug. “Our barware is clearly a game changer in all the best ways, and we really embrace the opportunity to exceed expectations.”
According to the company, the Mighty Mug Barware Line will not topple over once knocked into - ensuring that clothes stay dry, laptops keep working, and carpet remains the same color. All things that are common victims of falling glasses and spilled drinks with conventional glasses.
The Kickstarter, and Mighty Mug Barware concept has received support from diverse areas. Not surprisingly, boat and RV owners have been early adopters of Mighty Mug in their quest to keep their drinks stable on the sea and the road, but pet owners are another category of supporter that was somewhat of a surprise. Evidently, cats love to brush up against cups and frequently cause havoc.
This is Mighty Mug’s second Kickstarter Campaign and the company firmly believes that the crowdfunding concept is just getting started.
“In the past, companies had little interaction with the end user but the world is changing rapidly. Platforms like Kickstarter, allow innovators to communicate directly with customers and that feedback is invaluable” remarked Smaldone. “It also allows companies to pitch their innovation on a global basis which is really amazing.”
Powered by their patented Smartgrip Technology, Mighty Mug Barware Line grips to any smooth, flat surface; yet when a person goes in for a sip, it lifts naturally. Mighty Mug's innovative Smartgrip technology uses basic principles of physics by trapping air underneath its base when placed down. This unbelievably strong hold is possible because air cannot be stretched when the mug is pushed. The real magic is experienced when the mug is lifted straight up. The air pressure is equalized instantly, according to the company, allowing the user to naturally lift the mug just as they would any other.
Available in four different styles, each glass is uniquely designed to not only hold the correct amount of a desired drink, but also to be able to withstand knocks from 360 degrees.
Mighty Mug, based in Rahway, NJ, was founded in 2012 by a team of mechanical engineers and industrial designers. Dedicated to saving people from disastrous spills, the company has been widely acclaimed for its travel mugs in media sources such as Good Housekeeping, Cool Material, and The Meredith Vieira Show.
For more information be sure to visit http://www.themightymug.com - or contact: Jayme Smaldone getmighty(at)themightymug(dot)com.