City of Industry, CA (PRWEB) September 27, 2015
US Bankcard Services, Inc. (USBSI), is proud to offer the most current credit card terminal models to support EMV transactions. EMV, named for its developers, Europay, MasterCard, and Visa, is a global standard for secure payments, using microchip technology at the point of sale in an attempt to eliminate counterfeit fraud in card present, retail settings. EMV cards are embedded with a chip that generates a unique code for each transaction, making counterfeit card fraud nearly impossible.
A nationwide shift toward EMV capability is already in action as card issuers replace traditional magnetic stripe cards with EMV chip cards. Retailers across the nation are also readying themselves for EMV payment acceptance. On October 1st, 2015, a liability shift will occur, after which merchants may assume responsibility for losses due to counterfeit cards. In the past, if an in-store transaction was conducted using a counterfeit or stolen card, the issuing bank would assume liability for cardholder losses from that transaction. Following the liability shift, if an in-store transaction is run using a counterfeit card with track data copied from a chip card, the merchant would assume complete liability for the transaction if his/her terminal is not enabled to accept chip payments.
USBSI is taking action to educate and help prepare business owners for the upcoming EMV liability shift. The benefits of being EMV compliant are substantial and USBSI is ready to help its merchants give their customers peace of mind at the point-of-sale, with added security of the cardholder’s valuable information. USBSI offers all-in-one EMV ready terminals that are easy to operate and do not require additional peripherals. By taking action today and becoming EMV compliant, merchants stand to benefit from increased security and reduced risk of stolen data.
About US Bankcard Services, Inc.
US Bankcard Services, Inc. is a top rated MSP that offers competitive rates, incredible customer service support, and cutting edge technology in credit card processing service. USBSI offers a wide array of value-added services, including sure3 online turn-key solutions, gift card services, check guarantee, PCI-DSS compliance consultancy, and 24-7 multilingual customer service and technical support. US Bankcard Services, Inc. is a registered MSP/ ISO of Elavon, Inc. Georgia.
For more information about merchant bankcard services please visit us at usbsi.com or call us at: 1-888-525-8558.