“Because the Georgia-Pacific factors are neither mutually exclusive nor collectively exhaustive with respect to relevant economic issues, their utility in quantifying a reasonable royalty is inherently limited...”
San Diego, CA (PRWEB) September 28, 2015
Intensity experts Ryan Sullivan, DeForest McDuff, and Justin Skinner were published in the September 2015 issue of les Nouvelles with their article entitled, “Downgrade to 'Neutral': A Diminishing Role of the Georgia-Pacific Factors in Reasonable Royalty Analyses”.
In their article, Intensity experts Dr. Sullivan, Dr. McDuff, and Mr. Skinner consider the appropriate role of the Georgia-Pacific factors in patent litigation, particularly in the context of economic damages for patent infringement. “Because the Georgia-Pacific factors are neither mutually exclusive nor collectively exhaustive with respect to relevant economic issues, their utility in quantifying a reasonable royalty is inherently limited,” stated the authors, adding, “an approach that focuses on applying sound economic principles to case specific facts, rather than rote iteration of all fifteen Georgia-Pacific factors, appears to be a wise way to proceed.”
Intensity applies expertise in the economics of intellectual property and patent damages across life sciences, consumer electronics, and other industries, and is often retained to provide expert testimony in high-stakes litigation cases. Intensity experts have published economic research in top-tier, peer-reviewed academic journals, as well as articles on topics including lost profits, reasonable royalty damages, sports valuation, and more.
les Nouvelles is the peer reviewed journal of the Licensing Executives Society International. It is published quarterly and is designed to further skills, techniques, and knowledge in licensing and protecting intellectual property. les Nouvelles is one of the most widely circulated journals in the world for the publication of papers and information concerning the broad scope of intellectual property licensing.
To view the full les Nouvelles article, please visit http://www.intensity.com/lesi-gp-factors.
About Intensity Corporation
Intensity Corporation applies expertise in economics, law, finance, marketing, statistics, computer science, and other knowledge intensive domains to solve the most complex and challenging issues that organizations face in the competitive marketplace and the courtroom. We continuously improve our research, analysis, and operations to deliver reliable insights that are instrumental to our clients. Simply put, we are perfecting the science of expert services.
For more information, please visit http://www.intensity.com.