CallTrackingMetrics Releases New Study on Call Tracking In Addiction Centers

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The addiction rehab industry is experiencing a boom in business due to economic factors like the Affordable Care Act and the consolidation of small centers. CallTrackingMetrics and Addiction-Rep have partnered to analyze the use of call tracking in this industry and the expected returns that centers can realize from using it.

Due to the boom in business, tools like call tracking have become a critical part of treatment centers' marketing strategy. Companies like Addiction-Rep, who manage marketing campaigns for a variety of treatment centers around the country, are increasingly seeing centers under pressure to demonstrate performance. Specifically, how many admissions, and how much revenue can be tied back to each dollar of advertising.

Among other findings, the study finds that in many cases calls coming from organic search channels are significantly outperforming PPC channels and many centers have issues with varying call center agent performance that can be quickly identified in call tracking reporting.

CallTrackingMetrics software provides addiction centers tools to track which advertising channels are performing best and to get calls into the right hands quickly. Agencies like Addiction-Rep use call tracking as part of their overall marketing management solution to drive great results for their clients.                 

Read the full study here.

About CallTrackingMetrics
CallTrackingMetrics was launched to assist advertising agencies and businesses in various industries track which advertising sources are converting into phone calls. CallTrackingMetrics provides a full service call tracking and cloud-based contact center management solution allowing companies to understand what's driving phone calls and conversions in their business. With over 20,000 customers in 30 countries worldwide, CallTrackingMetrics has gained much of its popularity for excellent customer service, easy-to-use software, and the ability to integrate with major services such as Google Analytics, Adwords, Salesforce, Optimizely, and Wordpress. Their simple, pay-as-you-go pricing includes features like the softphone, whispers, call recording, and website visitors matched to each call.

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Laure Fisher
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